Programmatic Advertising Essentials
The session is an introduction and overview of Programmatic Advertising with practical guides for effective design of Programmatic campaigns.
Overview
The session is an introduction and overview of Programmatic Advertising with practical guides for effective design of Programmatic campaigns. You will develop an understanding of what programmatic is, why it’s effective.
Topics of discussion
- What is programmatic and why is it effective?
- On which channels can you use programmatic? Can you buy TV programatically?
- How does it work for digital media?
- The Programmatic Buying process
- Jargon
- Remarketing Measurement / Optimisation
Evidence of learning
Participants complete a quiz assessing them on their understanding and application of the key concepts.
WHO IS IT FOR
This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp on programmatic advertising should attend this course. We cover the basics.
Facilitator for the session
*This class also forms part the Digital Advertising Essentials Course
Social Media Advertising
In this session we look at different ad formats for Facebook, Twitter, Youtube and Instagram and other native social formats.
Overview
In this session we look at different ad formats for Facebook, Twitter, Youtube and Instagram and other native social formats.
Outcomes
- Understand when advertising on social media is necessary
- Understand what works and what doesn’t work when advertising on social media.
- Get up to speed with the latest changes in how different platforms facilitate advertising.
- Develop an understanding of how advertising differs across the various platforms
- Useful tools to analyse the performance of your social media advertising campaigns
Who is it for
Anyone who hasn't got a firm grasp of the fundamentals of advertising on social media advertising should attend this course. We cover the basics.
Evidence of learning
Participants complete an in-class assessment to confirm understanding of the content and access to the toolkit to show evidence of learning.
*This class also forms part the Digital Advertising Course
User Journeys and Attribution Modelling for Paid Media
Learn how and why to develop and work with Personas and Journeys for more effective paid media marketing.
Overview
In this session we guide teams through the process of developing a user personas and develop a user journey for each persona. We then map digital media touch-points to the user journey. Lastly, attribution modelling is explained, and we put together a multi-touch attribution model for each persona and user journey.
Outcomes
- Learn how to develop customer personas (with template provided)
- Learn how to do user journey mapping for paid media
- Be more strategic and effective with your paid media content planning and targeting
Evidence of learning
Participants develop a user journey and multi-touch attribution model for a particular marketing objective
*This class is part of the Digital Advertising Course.