Programmatic Advertising Essentials

Digital Advertising
Written By Treeshake Learning

Overview

The session is an introduction and overview of Programmatic Advertising with practical guides for effective design of Programmatic campaigns. You will develop an understanding of what programmatic is, why it’s effective.

 

Topics of discussion

  • What is programmatic and why is it effective?
  • On which channels can you use programmatic? Can you buy TV programatically?
  • How does it work for digital media? 
  • The Programmatic Buying process
  • Jargon
  • Remarketing Measurement / Optimisation

Evidence of learning

Participants complete a quiz assessing them on their understanding and application of the key concepts.

WHO IS IT FOR

This session is pitched at a non-technical beginner. Anyone who hasn't got a firm grasp on programmatic advertising should attend this course. We cover the basics. 

 

Facilitator for the session

Featured
Paula Raubenheimer, Treeshake
Paula Raubenheimer

Paula Raubenheimer, Managing Director of SouthernX, has over 9 years’ experience in the digital media landscape. Paula was recently named as one of The Mint Top 40 Under 40 most influential people in media by The Media Online.

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*This class also forms part the Digital Advertising Essentials Course

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