Social Media Advertising
Overview
In this session we look at different ad formats for Facebook, Twitter, Youtube and Instagram and other native social formats.
Outcomes
- Understand when advertising on social media is necessary
- Understand what works and what doesn’t work when advertising on social media.
- Get up to speed with the latest changes in how different platforms facilitate advertising.
- Develop an understanding of how advertising differs across the various platforms
- Useful tools to analyse the performance of your social media advertising campaigns
Who is it for
Anyone who hasn't got a firm grasp of the fundamentals of advertising on social media advertising should attend this course. We cover the basics.
Evidence of learning
Participants complete an in-class assessment to confirm understanding of the content and access to the toolkit to show evidence of learning.
*This class also forms part the Digital Advertising Course