Social Campaign Strategy
In this course you will learn how to harness the power of narrative to drive campaigns. The art and method of storymaking is about bringing your campaign to life through story, community, and activation. You will translates your goal into story, and design a programme of content and action to grow your support base.
Learn the art & method of using story to grow an engaged community around your campaign.
On this course you’ll learn how to run a high impact, focused campaign. You will translates your goal into story, and design a programme of content and action to grow your support base.
This is a 1 Day course, delivered in person or online in a 3 hour session.
COURSE STRUCTURE
The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.
🌱 CONCEPT
How to Frame your issue in a way that compels involvement.
🏡 COMMUNITY
How to harness the power of influential networks
🌳 CONTENT
How to develop more persuasive content by understanding the different types
🍃 CONVERSION
Optimising your campaign for action and results
🦺 CONSTRAINT
What are the constraints or boundaries that we are operating in
WHO SHOULD JOIN?
This workshop is for marketers, brand managers, and leaders who want to use the power of social and online media to drive results for their campaigns.
LEARNING OUTCOMES
How to set up campaigns that create urgency and drive action.
Harnessing the power of persuasive networks - building a loyal core following, and working with influencers (paid or unpaid)
Narrative content planning, including when to post, how often, and what to share.
Be introduced to three easy ways to manage communities.