Social Campaign Strategy

Communications
Written By Treeshake Learning

Learn the art & method of using story to grow an engaged community around your campaign.

On this course you’ll learn how to run a high impact, focused campaign. You will translates your goal into story, and design a programme of content and action to grow your support base.

This is a 1 Day course, delivered in person or online in a 3 hour session.

COURSE STRUCTURE

The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.

🌱 CONCEPT

How to Frame your issue in a way that compels involvement.

🏡 COMMUNITY

How to harness the power of influential networks

🌳 CONTENT

How to develop more persuasive content by understanding the different types

🍃 CONVERSION

Optimising your campaign for action and results

🦺 CONSTRAINT

What are the constraints or boundaries that we are operating in

WHO SHOULD JOIN?

This workshop is for marketers, brand managers, and leaders who want to use the power of social and online media to drive results for their campaigns.

LEARNING OUTCOMES

  • How to set up campaigns that create urgency and drive action.

  • Harnessing the power of persuasive networks - building a loyal core following, and working with influencers (paid or unpaid)

  • Narrative content planning, including when to post, how often, and what to share.

  • Be introduced to three easy ways to manage communities.

Treeshake Learning
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Digital Marketing Essentials