Digital Essentials, Social Content Strategy, Social Media Treeshake Learning Digital Essentials, Social Content Strategy, Social Media Treeshake Learning

Social Campaign Strategy

Learn to structure your social media campaign in a way that builds your brand, engages your audience, and delivers the results you want.

Learn the secrets of the worlds most successful social brands and campaigners.

Social Media can be used to drive involvement and action, not just likes and shares. In this session you'll learn how social media can be used to drive real-world outcomes.

Who is it for?

This workshop is for marketers, brand managers, and leaders who want to use the power of social and online media to drive results for their campaigns.

Outcomes

  • How to set up campaigns that create urgency and drive action

  • Building a loyal core following, and working with influencers (paid or unpaid)

  • Narrative content planning, including when to post, how often, and what to share

Testimonials

“Our team absolutely loved the training!" - Paula Hulley | CEO at the Interactive Advertising Bureau

I found it incredibly useful” - Katie de Klee | Editor-in-Chief at Design India

“We applied the learnings and achieved our very ambitious target on a shoestring budget with time to spare.”- Lelemba Phiri, CMO at Zoona 

Thank you for the incredible social media training and input. Yesterday was an absolute cracker! Our team are now very competent and aware. - Mike Wood, Managing Director  - Prodigious Worldwide 

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Influencer Marketing Strategy

Learn how to work with other people and companies to enhance your influence. Time your influencer sharing strategy for maximum impact. Go beyond the typical influencer marketing techniques to get results. 

GETTING THE MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA INVOLVED

Overview

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The golden key to social distribution of content is getting the right people talking about it.

Influencer marketing can be incredibly powerful when done well. This is not just about paid influencers, but rather about building an engaging and motivating a network of supporters who play different roles in your campaigns.

In this session you learn different ways to bring influencers into your campaign and into your brand story.

 

WHAT YOU'LL LEARN

  • How to identify the right influencers for your campaign

  • How to work with influencers to achieve your campaign goals

  • How to develop an influencer marketing kit

  • How to track influencer campaign performance

     

RESOURCES

  • Inspiring case studies and campaigns worth emulating

  • An influencer marketing spreadsheet you can use to organise and track your outreach efforts

  • The best influencer marketing tools that we use, from discovering the right people to contact, organising them, and handling outreach.

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Thanks to Treeshake for the epic campaign strategy, we achieved our ambitious target on a shoestring budget with time to spare! 


Lelemba Phiri, CMO at Zoona

*This class also forms part the Social Content Strategy Course.

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Firework Social Media Strategy

Learn to launch a spectacularly successful social media campaign. 

LEARN HOW TO CREATE A BIG MOMENT ON SOCIAL MEDIA. 

Social Media is driven by events of interest - a sale, a piece of news, a physical event, a launch, and the like. In this session, you'll learn how to create an event of interest for your market online

 

Overview

You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use

  • Generate excitement and awareness of the event (e.g. a product launch, sale, or campaign)
  • Gain trust in the value of the event
  • Generate qualified results and contacts from the campaign
  • Establish valuable market insight in the process
 

Evidence of learning

Participants complete an in-class social fireworks canvas, helping them on their understanding and application of the key concepts

Outcome

You will learn a replicable process for social media campaign strategy, along with the one-page planning template for you to use.

 
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“Thank you for the incredible social media training and input. Yesterday was an absolute cracker! Our team are now very competent and aware - literally from zeros to heroes on social media”  

- Mike Wood, Chief Business Development Officer, Awethu

*This class also forms part the Social Content Strategy Course.

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