PRIDE NOT CRUELTY: ACTIVATING THE PULIC TO MAKE A ROAR FOR CAPTIVE LIONS IN SOUTH AFRICA

South Africa's lions, a symbol of national pride, have long faced a harsh reality - exploitation in commercial captive breeding facilities. Confined to unnatural environments, subjected to inadequate care, and ultimately destined for a life of entertainment or worse, these magnificent creatures suffer immensely. In 2023, World Animal Protection, Blood Lions, and Treeshake joined forces to launch the #PrideNotCruelty campaign, determined to end this cruel practice.

#PrideNotCruelty Case Study Video by Emma Ferns

800 VOICES FOR 800 LIONS

The #PrideNotCruelty builds on the foundations of #800Lions, a campaign that started in 2020 by Blood Lions, World Animal Protection, and Treeshake, “to mobilise supporters and put pressure on the South African Government to continue setting a zero CITES lion bone export quota” (Blood Lions).

The campaign inspired the public to raise their voices for lions by creating lion-inspired art, whether this be drawing, painting, photography, music, poetry, or dance. While the aim was to reach 800 pieces of art, representing the quota of 800 lion skeletons South Africa exported every year for use in traditional medicine, we received nearly 1 300 art submissions, indicating overwhelming support from the public.

These artworks were submitted to Minister Barbara Creecy in the lead up to the G20 Summit, urging her to decide against a continuation of the legal trade in big cat bones and body parts (Blood Lions).

Video credit: Blood Lions

The PROBLEM: LIONS TRAPPED IN A CYCLE OF EXPLOITATION

In South Africa, there are an estimated 8,000 - 10,000 lions suffering in captivity on commercial lion breeding farms and only about 3,500 living in the wild. Confined to cramped enclosures, they endure inadequate living conditions, poor diets, and a lack of enrichment. This not only compromises their physical well-being but also inflicts deep psychological scars. Behaviours like pacing, self-mutilation, and lethargy become a tragic reflection of their captivity.

Photo credit: World Animal Protection

This exploitative industry not only disregards animal welfare but also perpetuates a misleading narrative. Canned hunting, where captive-bred lions are hunted in fenced enclosures, offers a pale imitation of a genuine conservation effort. Breeding facilities often claim to contribute to conservation by reintroducing lions to the wild, a practice doused in controversy with limited success. To this extent, allowing the commercial captive lion industry to continue could also damage Brand South Africa and negatively affect our tourism, our economy, and our people.

THE ASK: A CALL FOR A MANDATORY PHASE-OUT

The #PrideNotCruelty campaign had a clear and urgent ask: to urge the South African government, specifically Minister Barbara Creecy of the Department of Forestry, Fisheries and the Environment (DFFE), to uphold her 2021 commitment. This commitment involved transitioning from a voluntary exit programme for captive lion breeders to a mandatory phase-out of the entire industry.

We recognised the progress made by Minister Creecy's initial announcement. However, a voluntary system left room for exploitation to continue. A mandatory phase-out would ensure a definitive end to this cruel practice.

THE ACTION: A MULTI-FACETED APPROACH TO CHANGE

At the heart of the #PrideNotCruelty campaign was a strategic mix of tactics to raise awareness and mobilise supporters. Here’s a closer look at the key elements:

Celebrity and Influencer outreach

A key component of advocacy is people. To turn the #PrideNotCruelty campaign into a movement and to encourage Minister Creecy to recommit to her 2021 promise, we needed to increase the number of people speaking out about the problem. To do this, we enlisted the help of key South African influencers, Farirai Sanyika - or Fari as she is fondly known by friends - the voice behind GoPhari, a blog and travel company for solo travellers, as well as 12-year-old eco-activist Romario Valentine. By leveraging their social networks, these prominent voices were able to reach a much wider audience, ultimately helping to spread the message of the campaign, and encouraging people to join the movement.

Advocacy toolkit

To empower individuals to become active participants and spread awareness of the realities of commercial captive lion breeding, we developed an advocacy toolkit, a set of researched, peer-reviewed and vetted resources. It comprises three powerful curated talking points (10, 000 Lions in Captivity, Exploited at Every Stage of Life, and Legal vs Illegal), each with their own graphics and call-to-action messages. The toolkit is a ready-made social media campaign available on the PrideNotCruelty website that users can just share on their profiles and other online platforms.

Free Your Creativity for Captive Lions

In another #PrideNotCruelty activation, we called on the creative people of South Africa. From 1-10 August 2023, the "Free Your Creativity" campaign empowered creative South Africans to express solidarity and compassion for these iconic apex predators through art. Drawing, sculpting, dancing, poetry, photography or any other form of artistic expression, to become a powerful tool for advocacy. Each creative expression became a call for change, a stride towards a South African future without lions in captivity.

THE IMPACT: A ROAR HEARD ACROSS SOUTH AFRICA

The #PrideNotCruelty campaign generated a phenomenal response:

• Media Attention: The campaign garnered 39 media mentions, propelling the issue into the national spotlight.

• Public Engagement: Over 15,000 online interactions were recorded, highlighting the widespread public support for ending the commercial captive lion breeding industry.

• Creative Expression: The "Free Your Creativity" call to action yielded a powerful collection of artwork. These artistic expressions served as a powerful symbol of solidarity presented to Minister Creecy.

• Public Activations: Six public activations were held, including screenings of the documentary "Blood Lions," live panel discussions, and creative events like "Lion's Head on Lion Day'' and "Draw with Marti Macfly." These events fostered a sense of community and collective action.

• Department Taking a Stand: For the first time, the Department of Forestry, Fisheries and the Environment posted publicly about the cause. Although, it was taken down 2 hours later, it was a win for the campaign.  

Post credit: Department of Forestry, Fisheries and the Environment

A VICTORY FOR LIONS

Cabinet has approved a Policy Position to end the captive breeding of lions. This policy is the result of nearly a decade of inquiries, reports, a parliamentary colloquium, and a global effort by NGOs to raise public awareness and support for the ban. It details “eight voluntary exit options for captive lion breeders, which includes two mandatory prerequisites. The report notes that these voluntary exit options should only be the first step in the longer-term government objectives of ultimately closing the commercial captive lion industry in South Africa” (Blood Lions).

The adoption of the Policy Position aligns with the release of a draft Biodiversity Economy Strategy by the Environment Department. This strategy proposes a significant expansion of conservation areas, known as mega living conservation landscapes, from 20 million hectares to 34 million hectares by 2040. This ambitious goal represents an area equivalent to seven Kruger National Parks.

We're honoured to have played a part in the #PrideNotCruelty campaign, supporting this change. While there's still work ahead on finalising the implementation plan, this phased approach marks a significant step forward. We commend the Ministerial Task Team for their efforts, and we eagerly await the details of this crucial next chapter. For updates on the progress, follow Blood Lions on Instagram, Facebook, and X.

TREESHAKE TEAM

Advocacy & Impact Strategy: Dave Duarte

Campaign Director: Cordène Midgley

Mobilisation Lead: Elaine Rumboll

Content Strategist & Copywriter: Sigrid Kenmuir

Design: Amy Staak, Emma Ferns

Social Media: Emma Ferns

Paid Media: Aisha Isaacs

Technical Lead & UX: Schalk van der Merwe

Campaign & Community Coordinator: Megan Damon

PR & Influencers: Vukosi Mnisi

Run Blue: Getting People Around the World to Step Up for Water

We helped Mina Guli, an ultra-endurance runner and water advocate, build an on-the-ground community for water in 202 countries and territories.

#RunBlue Case Study Video by Emma Ferns

In March 2022 in Uluru, Australia water advocate and runner, Mina Guli woke in the wee hours of the morning, laced up her shoes, put on a headlamp and set out on Marathon 1 of what was to be a 200 Marathon journey in one year across 32 countries finishing at the UN Water Conference in NYC in March 2023. 

What she (and we) were to experience and learn, was astounding and made an even stronger case for action, at the highest levels, for access to water across the globe.

The #RunBlue campaign aimed to put water at the top of the global agenda by inspiring meaningful action on water from companies and people.

During the year, we organised community virtual running and walking activations which ensured that Mina had a global community alongside her, so she was able to bring their voices to the conference in NYC.

In each country Mina visited she met with local people who are facing water pressures, or who have solutions to the water crisis, over 40 mini-documentaries were created to share these stories and highlight issues on the ground.

Throughout the campaign, in between running! Mina gave several keynote addresses (including at COP27, Dushanbe Water Process, Davos and UN Water Conference) and media interviews to ensure that the message was top of mind.

The Challenge

From a communication and organisational point of view, the main challenge was unpacking how to sustain interest in a campaign and a topic for an entire year. It’s a long time to keep a community engaged and involved. In this case - it really was a Marathon and not a sprint.

Just like running 200 Marathons, campaign endurance requires discipline, a lot of planning and an understanding that things can change at any moment.

Plan. Pivot. Plan. Adapt. Plan….this was the ebb and flow of the campaign, we needed to be fit, and clear thinking and seamless adaptation helped us maintain our rhythm.

The Solution

It may surprise some, but a supportive global community is created by design: unique virtual activations, strategic thought leader outreach and well-crafted social media updates meant that we were able to sustain interest and indeed grow the movement.

• Video and photo production teams on the ground captured stories and the sights and sounds of the expedition. We made sure that these mini-documentaries constantly fed our socials and educated our community.

• Gather people on the ground. Use direct outreach (emails, social DMs, WhatsApp) to people to get them involved in some capacity, by telling their communities about the activations or organising community runs themselves.

• Get key opinion leaders involved - don’t be too proud to ask for help. 

In the final #WorldWaterRun activation which coincided with Marathon 200 in NYC, we enlisted the help of heavy hitters like the GOAT Eliud Kipchoge who endorsed the event and encouraged their communities to sign up.

A partnership with leading water technology company, Xylem, secured in the process of the campaign led to two breakthrough opportunities to drive signups. Mina was given the opportunity to speak about the World Water Run at Yankee Stadium in front of thousands of fans; and a very special call for involvement from Pep Guardiola and Man City Football Club.

Building a Truly Global Movement

Mina Guli and the Thirst Foundation are building a truly global movement for water.

In our final Run Blue activation, the World Water Run, people in 196 countries signed up, along with major organisations, civil society organisations, non-profits, and leading voices for water around the world.

Run Blue also delivered on the mission of making water more visible, urgent, and accessible.

We achieved 4,3 billion media impressions (Critical Mention); 771 million social media impressions (Keyhole). And an online reach of 560 million (Brand24). Conservatively, the AVE (Advertising Value Equivalent) of this was easily over $70m (Brand24 + Critical Mention).

On social media, most of this was driven by the use of the hashtags we created in the various global support activations, like #Sweat4Soap. However, Mina also gained over 100k social media followers along the way (Twitter, Facebook, Strava, LinkedIn, and Instagram).

The campaign is over, but lives on. Mina and Thirst have not only leveled up in brand recognition, but also have a global network of people, organisations, and supporters who are now poised to take substantial action to improve local water management. There is also a spectacular library of as-yet-unreleased footage that will enable continued storytelling about the global water crisis.

You can follow Mina on Facebook, Twitter, Instagram, LinkedIn and YouTube.

Our team and the #RunBlue community learned about some of the major issues:

• Access to water is not democratic, some communities are still having to walk for days to get water

• The commodification of water is dividing communities and, in places, penalising the less fortunate

• The impacts of deforestation in massive water towers like the Amazon will be difficult to recover from.

• There is hope however, thankfully there are innovative solutions that are being implemented across the globe and people who care enough to make an impact.

Treeshake Team

Strategy: Dave Duarte

Campaign and Content Director: Melissa Attree

Content & Community Management: Megan Damon, Vukosi Mnisi

Art Direction: Alez Odendaal

Design: Robyn De Villiers

Community Management: Phumelele Mbatha, Thameena Dhansay, Kirsten de Klerk, Emma Ferns

Mobilization & Outreach Management: Elaine Rumboll

Technical Lead: Schalk van der Merwe

Mina Guli completes Marathon 200/200 outside the UN in NYC.

Photo credit: Kelvin Trautman

Conserving Culture, Preserving Nature: 10 Influential Voices Changing the Face of Tourism in South Africa

Amidst the vast landscapes, diverse ecosystems, and rich cultural heritage of South Africa, a wave of ecotourism pioneers is emerging, dedicated to preserving the country's natural wonders while empowering local communities. These individuals are not merely tour operators or conservationists; they are storytellers, educators, and innovators, weaving a tapestry of sustainable tourism that benefits both the environment and the people it encompasses.

Ecotourism, a form of responsible travel that minimises environmental impact and fosters socio-economic well-being, is rapidly gaining traction in South Africa. According to the Ecotourism Association of South Africa, the sector contributes over 15 billion rand to the economy and supports nearly 100,000 jobs. More importantly, ecotourism is a catalyst for conservation, generating funds for wildlife protection and habitat restoration.

At the forefront of this movement are 10 influential voices who are passionately committed to sustainable tourism practises. They are establishing eco-friendly lodges and camps, organising wildlife safaris and cultural immersion experiences, and developing educational programmes that promote environmental stewardship. Through their dedication and ingenuity, they are shaping a future where tourism and conservation go hand in hand.

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Justin Hawthorne

Growing up near the breathtaking Table Mountain National Park, Justin Hawthorne had Silvermine's mountains as his literal backyard, sparking a lifelong love for the Table Mountain range. Over the past 35 years, he has transformed this love into a full-time career as a certified mountain guide in South Africa's Western Cape. Specialising in interpretive nature trails and adventurous hikes across the Cape Fold Mountains, Justin shares his passion for nature daily.

As a dedicated advocate for responsible mountain use, he emphasises leave-no-trace principles. Justin's work spans the Table Mountain Chain, the Western Cape mountains, Namaqualand, and the Eastern Cape, showcasing the diverse beauty of the southwestern Cape. With core strengths in botanical interpretation, historical knowledge, and trail expertise, he captures the essence of the region through his photography. Justin is an active member of the Mountain Club of South Africa, contributing to the country's conservation efforts.

Gophari

Farirai Sanyika, a chemical engineering graduate turned travel entrepreneur, embarked on an unexpected journey to success with her Gophari travel blog in 2017. Originating from a post-graduation trip to Mauritius, her passion for travel ignited. While residing in the industrial town of Secunda, she uncovered the charm of Mpumalanga, fostering a deep love for exploring South Africa. Through Gophari, Sanyika showcases the nation's hidden treasures, inspiring others to venture off the beaten path. 

Her proudest moment came in 2018 when she organised her first all-women group trip to Mauritius, fostering a sense of adventure for participants. Sanyika now focuses on arranging more group trips, providing a secure space for women to travel together and build confidence. By embracing Gophari, she discovered her creative flair and a newfound love for digital marketing. Sanyika encourages embracing self-awareness to align work with passion, emphasising the importance of pursuing goals without hesitation. Her only regret is not starting Gophari earlier.

Dawn Jorgensen

In 2010, Dawn embarked on a journey that fused her love for travel and sustainability, giving birth to The Incidental Tourist. As a travel blogger, digital content creator, and freelance writer, she crafts captivating narratives and collaborates with global tourism entities, airlines, and online operators with an eco-conscious approach. Beyond her travel campaigns, Dawn extends her expertise to consulting on ethical travel, social media strategy, and content curation.

Her goal is clear: to inspire diverse readers with engaging content that encourages exploration while emphasising environmental responsibility. This ethos permeates her work in marketing, consulting, and tour operating, where she designs mindful itineraries. Dawn, a recipient of numerous awards, including recognition as a Top 25 Female Trailblazer in Africa Tourism & Hospitality, continues to advocate for impactful change through the powerful combination of words and travel. Her mantra: travel better, not less.

Andrew Campbell

Andrew Campbell, CEO at Game Rangers' Association of Africa and Executive Director at Conservation Matters, hails from the scenic landscapes of South Africa. Raised on a Kwazulu-Natal Midlands farm beneath the uKhahlamba-Drakensberg Park's shadows, he developed a deep connection with nature through walks, rides, and explorations in the hills. Andrew's roots in conservation run deep, inspired by family tales of his great-grandfather's early conservation endeavours.

Starting as a guide at renowned reserves like Dubai Desert Conservation Reserve and Phinda Private Game Reserve, he cultivated a profound appreciation for Africa's wildlife. In 2012, a pivotal moment led him to the Game Rangers Association of Africa, where he found purpose in supporting those who safeguard Africa's wild spaces. Today, Andrew proudly contributes to conservation, inspired by the dedicated rangers who risk their lives for nature's preservation.

Roushanna Gray

Roushanna Gray, the visionary behind Veld and Sea, is a wild food artist, passionate foodie, and dedicated forager with 14 years of experience exploring the diverse flavours of mountains, veld, forests, and gardens. Drawing inspiration from South Africa's breathtaking landscapes, she delves into the rich culinary offerings of inter-tidal rock pools and kelp forests along the coastline. Her journey began in 2007 with a small wild-flavored tea garden, sparking a deepening curiosity for the edible landscape.

In 2013, inspired by her children's adventures, she initiated foraging workshops for kids and later expanded to cater to adults. Veld and Sea officially launched as a full-time business in 2017. Roushanna's commitment to promoting South Africa's local edible plant culture earned her the 2019 Spier Sustainability award and the Most Authentic African Experience award at the Food XX and Eatout awards and the Cape Town Experience Awards, respectively.

Earl Kotzé

Meet Earl Kotzé, a passionate advocate for building community through adventure. Through his blog, "Earl's Trail Tales," Earl makes it his mission to show community members that they can travel, hike, and explore their own towns without breaking the bank. He specialises in facilitating hiking trips, with a particular passion for the Jonkershoek Nature Reserve in Stellenbosch. In this haven of wellness, Earl finds peace amid towering trees and open spaces, where stress dissipates, and mental clarity reigns.

Jonkershoek isn't just about stunning landscapes; it offers tranquility that acts as a mental reset button. His deep connection to this natural retreat extends beyond physical benefits; it's a therapeutic space where emotions are embraced. Earl invites you to join him on a journey where the simplicity of walking becomes a powerful remedy for mind, body, and soul. Embrace the outdoors, and let nature's rejuvenating embrace transform your well-being.

Di Brown

Di Brown, the adventurous South African travel writer behind The Roaming Giraffe, brings tales of escapades, discoveries, and mishaps to her independent travel blog. Standing at a great stature of 155 cm fully grown, she aptly embraces the name "the Roaming Giraffe." Her blog is a refuge for those who prefer personal narratives over ratings, cherish the spirit of new adventures regardless of age, and hold a fascination for Africa.

Di is passionate about responsible travel, promoting earth-friendly living, and advocating for animal rights in tourism. With a love for nature, photography, and community projects, she seeks to make a positive impact. Despite her aversion to new technology, Di embraces her Olympus mirrorless camera, spending her spare cash on camera gear for capturing the beauty of the world. Join her on her journeys, where she strives to be adventurous, admits her lack of foodie prowess, and spreads kindness wherever she goes.

Doris Wörfel

Doris Wörfel, Chair and Founding Executive Director at the African Sustainable Tourism Organisation (ASTO), boasts a remarkable two-decade career in sustainable tourism and socio-economic development. Leading ASTO, a private enterprise dedicated to transforming African tourism through sustainability, inclusivity, and empowerment, she has become a trailblazing figure in the industry. Recognised in UNESCO's "50 Minds for the Next 50 Sustainable Tourism" series and a respected speaker and advisor for UNWTO, EU, and AU, she passionately advocates for ethical and sustainable tourism on a global scale.

Wörfel's expertise, backed by international certifications like UNWTO's Sustainable Destination Management, reflects her commitment to responsible tourism, aligning community well-being with environmental preservation. Through collaborations with UNESCO and the South African Presidency, she spearheaded a Think Tank, driving the Heritage Tourism Development Programme that intricately weaves history, culture, and economic empowerment for enduring positive change in UNESCO World Heritage Sites across Africa and beyond.

Melissa Foley

Melissa Foley, a seasoned tourism marketing consultant, brings over two decades of corporate marketing expertise, extensive global travel, and a decade of NGO consulting to her impactful work. With a unique perspective on ethical travel, Melissa has cultivated an international network dedicated to promoting sustainable practises in the African tourism industry. Through her venture, All About Africa Consulting, Melissa champions a simple philosophy - every member of the tourism supply chain shares a collective ethical duty to safeguard communities, natural resources, and cultural traditions. 

Her pragmatic approach navigates the complexities of sustainability for businesses, emphasising operational practises and policies. Committed to holistic strategies, Melissa addresses global consumer trends, leveraging authentic storytelling to inspire engagement and collaboration. Her true passion lies in fostering lasting partnerships, facilitating the integration of stakeholders, and promoting transformational tourism on a global scale.

Hayley Cooper

Hayley Cooper is a seasoned hospitality entrepreneur, career coach, and vegan consultant with a rich 25-year background in the hospitality sector. From bush camps to restaurants, golf clubs to movie/concert and commercial catering, her diverse experience culminates in her current role managing a 5-star lodge. Based in South Africa's Greater Kruger National Park, Hayley founded Wild Dreams in January 2017, leveraging her profound understanding of reserve and hospitality operations.

A dedicated advocate for veganism and sustainable tourism, she stands as one of Africa's few certified vegan hospitality consultants. Hayley offers vegan hospitality consulting and transition coaching and even authored the ''Your Vegan Bestie ebook.'' Committed to values-aligned careers, Hayley provides F&B assistance, HR admin services, staff training, and consulting for new or restructuring lodges. Passionate about wildlife rehabilitation, she embodies her motto, ''saving an animal won't change the world but it will change the world for that animal.''

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The individuals highlighted in this article serve as a beacon of inspiration, demonstrating that environmental consciousness and economic prosperity can go hand in hand. Their unwavering commitment to sustainable practises and community empowerment offers valuable lessons for all of us.

From their dedication to preserving natural habitats to their efforts to uplift local communities, these ecotourism pioneers embody the essence of responsible travel. They remind us that our choices as travellers have a profound impact on the world around us. By embracing sustainable practises and supporting local initiatives, we can minimise our environmental footprint and contribute to a more equitable and sustainable future for all.

Their stories are a testament to the power of individuals to make a positive difference. They remind us that even the smallest actions can ripple through communities and ecosystems, creating a lasting impact. As we embark on our own journeys, let us draw inspiration from these remarkable individuals and strive to leave the world a better place than we found it.

Is anyone missing from our list? Pop us an email at hello@treeshake.com to let us know, so that we can continue celebrating the top individuals changing the face of tourism in South Africa.

ECO-ESCAPES: 20 ORGANISATIONS BRINGING SUSTAINABILITY TO THE FOREFRONT OF TRAVEL

South Africa, renowned for its breathtaking landscapes and rich biodiversity, stands as a beacon in the realm of global tourism. Boasting diverse ecosystems, from the iconic Kruger National Park to the mesmerising Table Mountain, the nation's allure extends beyond mere sightseeing to a commitment to sustainable exploration. South Africa's ecotourism sector has become a cornerstone of its tourism industry, offering an immersive experience that harmonises with nature while promoting conservation.

In recent years, the country has witnessed a surge in environmentally conscious travel, aligning with a global movement towards responsible tourism. This paradigm shift has given rise to a cadre of organisations dedicated to shaping the future of ecotourism in South Africa. From crafting eco-friendly travel itineraries to providing sustainable accommodation and orchestrating activities that celebrate nature without harming it, these organisations embody a commitment to balancing tourism's impact with the preservation of the nation's natural wonders.

In this celebration of South Africa's commitment to ecotourism, we shine a spotlight on the top 20 organisations bringing sustainability to the forefront of travel. Ranging from meticulous travel planning to innovative conservation initiatives, these organisations weave a tapestry of responsible tourism, inviting travellers to not only explore the beauty of South Africa but also contribute to its preservation for generations to come.

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G Adventures

Since 1990, G Adventures has pursued a mission to change the world through travel. Rejecting the notion of being just another big travel company, they've grown into a global leader in adventure travel with a unique focus on social impact. As pioneers of community tourism, G Adventures builds meaningful relationships with local communities, ensuring that their tours directly benefit the people and places visited. Embracing the power of travel to uplift marginalised groups, they prioritise the well-being of communities, indigenous peoples, women, and youth. 

G Adventures sees travel as a force for good, coining it "G for Good" to encompass their commitment to social, environmental, and ethical responsibility. By choosing G Adventures, you're not just a traveller; you become a friend and contributor to a community-driven movement that extends beyond destinations, making a positive impact on employees, partners, small businesses, and fellow travellers.

Uthando South Africa

Uthando (Love) South Africa, an acclaimed non-profit organisation, proudly holds Fair Trade in Tourism certification. Bridging the gap between tourism and community development, Uthando operates as a unique travelling philanthropy model, embodying the principles of responsible tourism. Their award-winning Philanthropic Educational Excursions connect local and international South Africa-focused travel agencies with well-managed community projects, addressing the nation's pressing social issues. 

These excursions provide guests with an opportunity to experience South Africa's unique spirit of Ubuntu, encapsulated in the phrase 'I am because we are.' These culturally sensitive excursions spotlight deserving community heroes, often overlooked for their nation-building endeavours. In the realm of ecotourism, Uthando's commitment to responsible and respectful travel amplifies its impact on both the environment and local communities.

Coffeebeans Routes

Coffeebeans Routes, led by founders Jethro Louw and Iain Harris since its establishment in 2005, stands out as a creative and cultural travel specialist. Renowned in the travel industry, they've earned international acclaim and secured two prestigious awards for their innovative approach to tourism. With a focus on storytelling, their tours in Cape Town, Johannesburg, Kigali, and Nairobi unfold the vibrant narratives of African cities, embracing contemporary expressions in music, art, fashion, design, food, entrepreneurship, and political history.

The heart of Coffeebeans Routes lies in their commitment to fair trade and sustainability, evident through their Fair Trade certification. Beyond accolades, their dedication to ecotourism is evident in the weaving of urban experiences into comprehensive Pan-African programmes. Collaborating with DMC Creative Travel Africa, they seamlessly integrate wildlife and adventure activities. Grateful for a vast network of contributors—guides, artists, historians, and more—they continue to share the diverse stories that make their impactful work possible.

Ocean Blue Adventures

Ocean Blue Adventures welcomes people of all ages to explore nature and community through their diverse range of activities. A trailblazer in South Africa, the organisation specialises in eco-friendly whale and dolphin marine tours with a strong focus on conservation. Collaborating with the Qolweni Community Development Trust, their operations prioritise community development, education, and research to foster environmental stewardship. 

Ocean Blue Adventures is on a mission to provide guests with an immersive marine experience, raising awareness about marine mammal conservation and the critical need to protect our oceans. Holding a specialist permit, they allow guests a unique, up-close encounter while being respectful and accounting for the well-being of the animals in their wild habitats. Ocean Blue Adventures combines expertise with a commitment to ecotourism, offering unforgettable experiences while safeguarding the natural world.

Able2Travel

Embarking on a mission to transform travel hassles into seamless adventures, Able2Travel is the go-to for accessible and family-friendly tourism. Recognising the struggle of finding suitable destinations, they've dedicated themselves to simplifying the holiday planning process. Born from a personal frustration familiar to many entrepreneurs, Able2Travel emerged as a remedy to the dearth of information on accessible accommodations. 

The founder, fueled by the desire for stress-free exploration, scoured for accessible gems in restaurants, hotels, and activities. Now, armed with a wealth of firsthand knowledge, Able2Travel extends a helping hand to both international and local tourists, ensuring a worry-free travel experience. At the heart of their services is the Able2Travel Accessible Travel Concierge, offering the latest information and third-party services for a comfortable stay.

Hotel Verde

Hotel Verde, a 4-star gem situated just 400m from Cape Town International Airport in South Africa, stands proudly as a carbon-neutral haven. Nestled beside a carefully restored wetland, the hotel provides 151 spacious and tastefully adorned rooms within a lush, green environment. Catering to both leisure and business travellers, it boasts conferencing facilities, a restaurant, bar, and spa. 

A pioneer in sustainable hospitality, Hotel Verde earned LEED Platinum status for both construction and operations, a remarkable feat recognised globally. Notably, it holds a rare double LEED Platinum certification and a 6-star Green Star certification, setting new standards in eco-friendly accommodation. Guided by Ecolution Consulting, Hotel Verde proudly claims the title of Africa's first 100% carbon-neutral hotel, an accolade complemented by various awards, including the prestigious 2022 Eco-Logical Award, showcasing their commitment to eco-conscious hospitality.

Weeva

Weeva, a leading SaaS (software as a service) platform, empowers tourism businesses to embrace sustainable practises, enhancing efficiency and resilience for a positive impact on people and the planet. With a focus on 18 key parameters spanning conservation, culture, community, and commerce, Weeva equips accommodation providers with a user-friendly suite of digital tools, guides, and processes to monitor, manage, and elevate their sustainability efforts. 

In a world where tourism can no longer rely solely on ideals, Weeva emphasises the transformative power of technology to turn idealism into tangible results. Recognising the hospitality industry's significant role, employing 10% of the global workforce, Weeva envisions turning sustainability aspirations into reality, making a meaningful impact on the world through innovative and accessible solutions.

Conservio

Conservio, a leader in planet-positive travel, introduces Africa's finest conservation experiences, unique adventures, and expeditions, all dedicated to preserving ecosystems for future generations. Their curated selection of lodges, cabins, and villas actively contribute to conservation through community engagement, sustainable practises, low environmental impact, and education. 

Led by a diverse team of ecotourism pioneers boasting decades of entrepreneurial experience, Conservio blends a passion for nature with cutting-edge technology. Founded out of a deep love for protecting Africa's wild places, Conservio recognises the pivotal role of ecotourism in securing a future for these spaces. Their mission is to simplify responsible travel decisions, turning every explorer into a proud ambassador for preserving our planet's natural wonders.

Green Corridors

Green Corridors, a purpose-driven organisation, envisions thriving communities harmoniously coexisting with their natural habitats. Focused on social impact, they collaboratively design open spaces in vital local hubs, balancing environmental needs with the unique challenges and opportunities of resident communities. Through purposeful projects and immersive tourism experiences, Green Corridors adds a crucial layer of socio-economic sustainability to the ecosystem. 

In tandem with local communities, Green Corridors promotes multiple avenues for involvement in nurturing their surroundings. The revitalization of these environments yields myriad benefits, from enhanced food security and clean water to improved well-being and significant opportunities for self-employment and skill development. In ongoing collaborations, the organisation proves the rewards of long-term commitment, consistently seeking like-minded partners to join hands in elevating the quality of the environments where communities live, work, and thrive.

Community Conservation Fund - Africa (CCFA)

The Community Conservation Fund – Africa NPC (CCFA) is a non-profit committed to fostering community development for Africa's wildlife and wilderness. Functioning at the crossroads of conservation, ecotourism, and community, CCFA acts as both a fundraiser and grant provider, actively engaging and empowering local communities in conservation areas. Their mission is to create a lasting conservation impact by forging sustainable partnerships with communities. As the official foundation of Mantis, CCFA serves as an executing force, ensuring community participation and benefits in conservation efforts. 

CCFA collaborates with global and local wildlife conservation organisations on projects spanning seven African countries, focusing on diverse initiatives, including gorilla health, clean water provision, wildlife protection, and community support. In 2023, CCFA ventures into new partnerships, notably with Nyosi Wildlife Reserve in South Africa, pioneering rewilding projects that encompass land care, biodiversity conservation, and community-benefit collaborations. The reserve hosts enduring initiatives like "Greening the Community" and "Greening Young Futures."

EcoTraining

Established in 1993, EcoTraining stands as a trailblazer and premier provider of training for safari guides and wildlife experts across Africa. Renowned for setting high standards in the safari industry, EcoTraining offers FGASA and CATHSSETA-accredited career courses, nature programmes, and on-site professional guide training at unfenced bush camps in pristine South African, Botswanan, and Kenyan wilderness. 

With a global reach, EcoTraining has trained individuals from 33 countries, aspiring to be the foremost leader in environmental education by reconnecting people with nature. Their mission is to provide immersive learning experiences for professional safari guides, emphasising community involvement and environmental education across Africa. Committed to instilling the importance of wilderness conservation, EcoTraining envisions participants making a positive impact on the planet in their daily lives after completing their courses.

The Green Cab

Leading the way in sustainable transportation in South Africa, The Green Cab is on a mission to revolutionise eco-friendly travel. Committed to combating global warming and fostering economic and social progress, they actively reduce their carbon footprint through innovative green technologies. Positioned as pioneers in sustainable mobility, The Green Cab has garnered attention from top South African companies that recognise the urgency of environmental responsibility. 

Their groundbreaking initiative not only resonates with businesses but has also sparked interest in the tourism sector. As South Africa embraces responsible tourism principles, The Green Cab stands out for its dedication to minimising the negative environmental impact of travel - an essential move in preserving the country's rich natural beauty. At the forefront of ecotourism efforts, The Green Cab sets a shining example for a greener, more sustainable future.

Fair Trade Tourism

Fair Trade Tourism, a non-profit organisation, serves as a vital hub, offering a networking platform, business guidance, and certification to promote the integration of Fair Trade Tourism's six principles and responsible tourism in daily operations. Collaborating across the tourism value chain, from local micro-enterprises to major tour operators, they ensure that destinations thrive economically while preserving their cultural and environmental treasures. 

Originating as a 2001 project under the International Union for the Conservation of Nature (IUCN) - South Africa, Fair Trade Tourism gained independence in 2004 and has been a global leader in responsible and Fair Trade Tourism ever since. Their vision is clear: global leadership in fair, participatory, and sustainable tourism, with a mission to cultivate a Fair Trade Tourism market that benefits people, businesses, and the environment, especially emphasising their dedication to ecotourism.

Sense of Africa

Sense of Africa is a premier inbound destination management company across Africa, boasting offices in Namibia, South Africa, Kenya, Tanzania, Botswana, and Uganda. Their adept travel consultants specialise in delivering top-notch private guided, self-drive, FIT, and group travel services. Emphasising responsible tourism, the company remains committed to its role in the countries of operation - economically, socially, and environmentally. This commitment is woven into the fabric of their core business values and company culture. 

Sense of Africa takes pride in empowering people, recognising tourism's impact on sustainable economic growth. Through community-based programmes, such as the Tour Guide Academy and learnership initiative, they contribute to skills development and job creation, fostering a lasting positive impact. The company also champions sustainable animal welfare practices, aligning with partners who share their commitment to recognised wildlife conservation standards. Exceptional performance for Sense of Africa stems from the perfect blend of passion, vocation, and a profound love for the countries they represent, making them a compelling force in ecotourism.

Grootbos Private Nature Reserve

In 1991, the Lutzeyer family discovered a charming farm on the fynbos slopes overlooking Walker Bay. Captivated by its beauty, Michael sold his Cape Town business interests in 1994, aiming to create a local bed and breakfast. Little did he know that this venture would draw global visitors. Through hard work, vision, and family unity, the Lutzeyers transformed the site into a leading force in progressive luxury tourism, preserving 3500 hectares of botanical and wildlife treasures. 

As a sustainable tourism leader, Grootbos immerses guests in the fynbos kingdom and ancient forest, boasting 907 plant species, 118 bird species, and various endangered mammals and amphibians. Achieving international acclaim, the Grootbos Private Nature Reserve isn't just a luxury travel destination; it houses the Grootbos Foundation, a 2003 non-profit dedicated to conserving fynbos and empowering communities through ecotourism, enterprise, sports, and education. Their scalable projects promise a brighter future for both people and the environment.

Eco Atlas

Eco Atlas is a comprehensive platform that empowers individuals, families, and businesses to make sustainable lifestyle and travel choices. By utilising its unique search function, users can easily locate eco-friendly places to eat, shop, stay and play in South Africa. The platform showcases businesses that are dedicated to achieving sustainable goals, from recycling to supporting local communities with profit-sharing. Eco Atlas is the first platform of its kind in South Africa to highlight the social and environmental achievements of businesses, and anyone can be listed as long as they meet at least three of the Eco Choice criteria.

Knowledge is power, and Eco Atlas puts the power of choice back into the hands of conscious travellers and active citizens. Users can easily find what they’re looking for with the help of the twenty Eco Choice icons, or recommend a place they love to help grow the eco-ethic movement. With Eco Atlas, individuals can make informed decisions about where to go and source locally produced and earth-friendly goods. The platform is a beacon for positive change, highlighting the efforts of those who walk the talk of social justice and regenerative practices.

Peace Parks Foundation

Dr. Anton Rupert, President Nelson Mandela, and Prince Bernhard of the Netherlands founded Peace Parks Foundation, aiming to prove that humans and nature can live harmoniously. The foundation focuses on restoring and safeguarding extensive ecosystems that surpass human-made borders. Their approach involves establishing a connected network of Transfrontier Conservation Areas (TFCAs) managed sustainably. 

Among their ambitious projects is "Rewilding Africa," where wildlife is reintroduced to areas where species thrived before. This not only brings back biodiversity but also boosts the potential for sustainable tourism, securing the future of protected zones. In collaboration with Mozambique’s National Administration for Conservation Areas, Peace Parks Foundation is actively engaged in the largest rewilding initiatives in southern Africa, revitalising ecosystems in the Mozambican sections of the Lubombo and Great Limpopo Transfrontier Conservation Areas. Their dedication to nature-based tourism contributes significantly to the restoration and protection of these vital landscapes.

CapeNature

CapeNature, overseen by the Western Cape Nature Conservation Board, serves as the primary guardian of the Western Cape's natural beauty. Governed by a commitment to the Batho Pele principles of "we belong, we care, we serve," CapeNature is a government entity managing 31 nature reserve complexes covering 828,506 hectares in South Africa's Western Cape Province. With 25 reserves offering eco-tourism experiences, CapeNature blends adventure and relaxation, from adrenaline-fueled activities like bouldering and kayaking to leisurely pursuits such as hiking and whale watching. 

As custodians of the province's environment, their mission is clear: conserve, protect, and restore nature by inspiring positive change. Rooted in values of service, excellence, and a "people first" approach, CapeNature not only champions biodiversity and awareness but also strives to create an environment that nurtures, motivates, and ensures a sustainable future for the natural heritage they safeguard.

Greenpop Reforest Fest

Reforest Fest, an annual celebration of restoration, unites people in planting thousands of trees amid a unique festive atmosphere. This family-friendly festival combines creativity and participation with interactive art, theatre, and environmentally conscious activities. Attendees engage in restoring degraded land through workshops, talks, and classes. The event features local live music, DJs, and a wholesome food village under the stars. 

Since 2011, Reforest Fest, Greenpop's flagship tree-planting gathering, has empowered participants to plant 5,000 to 10,000 indigenous trees annually. This effort supports Greenpop's Uilenkraal Forest Restoration Project, rejuvenating forest patches at the Platbos Forest Reserve and Bodhi Khaya Nature Retreat. Over 110,000 trees have been planted, aiding habitat restoration for species like the Cape Leopard, Bushbuck, Large-spotted Genet, and baboons. In contributing to ecotourism, Reforest Fest fosters environmental stewardship through an engaging and festive experience.

Tourism Guide Africa

Explore the wonders of Africa through Tourism Guide Africa—a passion-driven hub celebrating the continent's rich cultures, stunning landscapes, and captivating wildlife. They've blossomed into a top online resource for African tourism, fueled by a diverse team of experienced globetrotters and local connoisseurs. Their mission? To spark inspiration, offer guidance, and share hidden tales about Africa's treasures.

This dedicated group believes in travel's incredible ability to connect cultures and foster understanding. Their commitment extends to promoting responsible and sustainable tourism, emphasising benefits to local communities and environmental conservation. With a focus on ecotourism, they strive to showcase Africa's natural marvels while ensuring they remain preserved for future generations. At Tourism Guide Africa, every adventure is an opportunity to bridge worlds, discover hidden gems, and tread lightly on this beautiful continent.

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As we celebrate these trailblazers, we acknowledge their collective impact, transcending beyond tourism. They've become catalysts for change, inspiring a global movement towards responsible travel and environmental stewardship. Their harmonious blend of conservation and tourism sets a remarkable precedent, demonstrating that preserving nature and supporting communities go hand in hand.

Is anyone missing from our list? Pop us an email at hello@treeshake.com to let us know, so that we can continue celebrating the top organisations bringing sustainability to the forefront of travel.

Fashion with a Conscience: 15 Changemakers To Know and Support

In an era where the environmental and social impact of our choices is under intense scrutiny, the fashion industry stands as one of the most influential sectors in dire need of transformation. Globally, it's the second-largest polluter, emitting nearly 10% of the world's carbon emissions and generating immense amounts of waste. However, within this landscape of challenges, a beacon of hope shines through the efforts of a number of passionate individuals dedicated to reshaping the industry.

These South African changemakers have embarked on a journey to minimise harm while maximising style, proving that fashion can be a force for good. They're weaving together threads of innovation, conservation, and community empowerment, steering the fashion industry towards a more sustainable and inclusive future.

From upcycling and recycling to eco-friendly materials and ethical labour practises, these visionaries are leading the charge in changing how we produce, consume, and dispose of fashion. In this article, we will delve into the inspiring stories of these 15 South African individuals, each contributing their unique talents and perspectives to a vibrant tapestry of sustainable fashion. Their work not only exemplifies the potential for positive change but also serves as an inspiring call to action for fashion enthusiasts and environmental advocates alike.

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Alistair Barnes

Alistair Barnes, a creative spirit hailing from the KwaZulu-Natal Midlands, transformed his passion into a mission when he founded Ballo in 2013. Born into a family of art and architecture, Alistair's entrepreneurial journey began when he uncovered a discrepancy in the marketing of imported wooden sunglasses. Seizing the opportunity, he initiated Ballo as a local and eco-conscious brand, crafting sunglasses from wood offcuts and recycled paper. His sustainable vision caught the eye of global consumers, expanding from Cape Town to Germany. 

Ballo's frames diversified to include materials like cork, African fabrics, and upcycled advertising billboards, fostering a unique, handmade touch in each pair. This dedication to sustainability has extended to partnerships with organisations like Greenpop, seeing one tree planted for every online sale, totaling over 1000 trees so far. Most of these trees can be found in reforestation projects along the Garden Route. Barnes firmly believes that sustainability is a journey, and Ballo strives to do its best to please consumers while respecting the planet.

Nick and Nicole Nyalungu

Nick and Nicole Nyalungu, a dynamic husband and wife team, are on a mission to empower the next generation with valuable skills for self-sufficiency. With their innate ability to self-learn and a deep passion for teaching, they've embarked on a remarkable journey. In 2016, they kick-started their creative venture, initially honing their skills in a garage before expanding to a studio shop. Through unwavering support from family, friends, and even kind-hearted tourists they've met along the way, they've become a cornerstone in Whiteriver, crafting handmade goods and eco-friendly products. 

Their sustainable ingenuity shines through, notably in their upcycling of discarded tyre inner tubes into stylish bags, reducing waste while creating fashionable, edgy accessories. With a commitment to quality and a dash of inspiration from nature and African prints, Nick and Nicole passionately craft custom, eco-conscious designs that not only captivate the eye but also echo their dedication to a more sustainable future.

Shamyra Moodley

Shamyra Moodley, founder of the fashion brand Laaniraani, seamlessly merges art and design to honour traditional craftsmanship. With a dedicated team of skilled artisans, she crafts unique sustainable pieces, aimed at bringing happiness, hope, and kindness to both present and future generations. Drawing from her South African roots and Indian heritage, Shamyra meticulously hand-stitches and embroiders ancient fabrics into her creations. Originally an accountant, Shamyra's journey into the fashion world began during her maternity leave, when she launched the Laaniraani blog, sharing her personal style and life story. 

Her passion for fashion was nurtured by memories of her seamstress grandmother, who inspired her love for fabric artistry. Leaving her accounting career behind, Shamyra's commitment to sustainability shines through in her handmade, eco-conscious garments crafted from donated and reusable materials. She strives to minimise waste and emphasises the beauty of sustainable living, rooted in her family values. For Shamyra, control and authenticity take precedence over mass production, as she continues to create her designs with instinctive artistry in her personal workspace.

Cleo Droomer

Cleo Droomer, the South African story-tailor, seamlessly weaves the past into the future through his design practice. With a profound connection to clothing's storytelling potential, Cleo embarked on a transformative journey in 2021. Leaving behind a corporate fashion background, he established his home-atelier in Makhanda, where nature nurtures his creativity. In his mission to harmonise with the Earth, Cleo crafts all his garments using sustainable materials such as organic hemp, cotton, and upcycled natural fibres. 

The thread of ancestral symbolism runs deep in Droomer's creations, evident in his Droom Coats that utilise every fabric scrap, ensuring zero waste. Cleo's innovative approach to sustainability goes beyond preservation; he seeks to redefine how we live and create, earning him the Changemaker Award at the 2022 Twyg Sustainable Fashion Awards. Cleo envisions fashion that blends glamour and magic with ecological sensitivity, breathing life into timeless narratives through slow, tactile craftsmanship.

Sindiso Khumalo

Sindiso Khumalo, a Cape Town-based sustainable textile designer. Blending her background in architecture and design for textile futures, she launched her eponymous label, focusing on crafting contemporary, eco-conscious textiles with a rich African narrative. Khumalo handcrafts her collection's textiles using watercolours and collage, creating a vibrant visual style inspired by her Zulu and Ndebele heritage, and her homeland of Kwazulu Natal.

Sustainability, craftsmanship, and empowerment are central to her brand, with close collaborations with NGOs to create handmade textiles. Her creative talents extend from fashion to book covers and interior design. A fervent advocate for sustainable fashion, she's spoken at the United Nations and partnered with the International Trade Centre Ethical Fashion Initiative. Her work has graced prestigious stages like Milan Fashion Week, and her art has been displayed in renowned institutions worldwide. Featured in leading publications, Sindiso Khumalo's eco-conscious journey aligns with her passion for fashion and empowerment, culminating in her recognition as an LVMH finalist.

Megan Art

Megan Art, a dedicated fashion designer hailing from Cape Town, has redefined sustainability as a way of respecting both the people in the industry and our environment. Founding the brand Artfit, Megan creatively crafts her clothing using fabric off-cuts and materials from local factories and shops, ingeniously sidestepping the need to purchase new textiles. The brand's name, Artfit, embodies the fusion of fashion and art, incorporating inventive patterns and a sustainable ethos. Notably, Megan has recently designed a collection utilising old curtains, illustrating her commitment to breathing new life into discarded materials.

Her journey into sustainability began during her fashion school days when she couldn't afford new fabrics. This compelled her to upcycle and repurpose materials from old seat covers and furniture coverings, giving them a stylish second chance. Megan believes that sustainability is all about shifting our perspective on waste, finding value in the seemingly insignificant, like a simple black bag, and fostering a more conscious approach to fashion. In a South African fashion landscape often overlooking fair wages and eco-conscious practises, Megan Art champions a cause that marries creativity and responsibility.

Izak du Plessis

Izak, the visionary behind Shiftr, an online marketplace dedicated to sustainability, emerged in the wake of the 2020 pandemic, aspiring to be the go-to choice for eco-conscious shopping. Hailing from the lush landscapes of Limpopo, his childhood instilled a deep love for nature and wildlife. Previous experiences in environmental consulting, mining, and the corporate world revealed the urgent need for a shift towards sustainability, with the environment often overlooked for profit.

During the global pandemic, the concept of Shiftr materialised, riding the wave of growing environmental awareness and the trend of second-hand shopping. Izak, a Bachelor of Science Honours graduate in Geoinformatics, seized the opportunity to make a meaningful impact. Shiftr tackles two crucial issues: it empowers vendors to sell their products online effortlessly and offers conscientious consumers a consolidated platform for sustainable choices. Izak's journey embodies a commitment to a more sustainable world, one Shiftr click at a time.

Samkelisiwe Mhlongo

Samkelisiwe Mhlongo, the creative force behind St Reign, introduces an eco-conscious dimension to the world of accessory design. St Reign is a purveyor of "vegtan" leather goods, showcasing a minimalist aesthetic defined by timeless, sleek lines. Samkelisiwe champions sustainability in design as a commitment to the planet's future, advocating for garments that are both environmentally friendly and ethical in production. Materials are sourced locally, fostering collaboration with artisans who infuse each piece with a unique craft. 

Notably, her Imbadada Collection is inspired by Zulu Izimbadada sandals, supporting men residing in hostels across South Africa, their primary source of income. Recycled tyre straps, skillfully adorned with intricate patterns by these artisans, grace her bags. Recognised as an Emerging Creative by Design Indaba in 2020 and a TWYG Sustainable Fashion Awards nominee in 2022, Samkelisiwe envisions St Reign growing into a luxury African brand with a global presence. Her future plans encompass international recognition and a commitment to empower youth through leather tutorials, enhancing the brand's impact.

Esethu Cenga

Esethu Cenga is an avid advocate for sustainability and development, with a special focus on Africa. She firmly believe that for humanity to thrive, sustainable practices that consider not just profit but also people, the planet, and overall well-being are essential. Esethu holds a Masters of Commerce Degree in Economic Development from the University of Cape Town, in addition to undergraduate and honours degrees in Politics, Philosophy, and Economics. This well-rounded academic background equips her with a deep understanding of the challenges brought about by globalisation and the potential solutions for Africa.

Esethu's commitment to sustainability is exemplified by her co-founding of Rewoven, a textile recycling startup dedicated to diverting fashion waste from landfills and creating employment opportunities. Rewoven collects textile waste at the source, promoting eco-friendly practices, and turns it into various products for industries such as furniture, automotive, construction, and fashion. The ultimate goal? A fully circular, environmentally-conscious clothing industry in Africa. To date, Rewoven has saved over 500,000 kilograms of textiles from ending up in landfills, all while providing employment for seven individuals.

Jacques Bam

Jacques Bam began his design journey at the age of 9, fueled by an enduring passion for the fashion world. Graduating with top honors, he earned a BA in Fashion Design in 2017 and a BA Honours in Fashion in 2018 from LISOF. During his academic pursuits, Jacques delved into the realms of styling and costume design, interning with Ky Boshoff and Pierre Viennings.

His breakthrough came when he clinched the SA Fashion Week student competition during his BA Honours, paving the way for him to gain valuable business insights from renowned South African design houses ERRE and Isabel de Villiers. In 2019, he officially launched The BAM Collective as a finalist in the SA Fashion Week New Talent Search. The brand stands out for its sustainable ethos, offering made-to-measure garments to reduce waste and ensuring that each piece becomes a lasting investment for every client. Jacques Bam's approach to South African luxury fashion is marked by a joyful and collective spirit, where employees enjoy safe, stress-free environments, above-average wages, and continuous business training.

Cyril Naicker

Cyril Naicker, a renowned South African fashion expert, brings over two decades of fashion industry experience to his role as a sought-after fashion consultant, mentor, and influencer. With qualifications in fashion design, Cyril has passionately advocated for ethical and sustainable fashion practices. He has contributed to leading international fashion publications, including Glamour and Elle, and frequently lends his insights at events. Cyril is a founding member of Fashion Revolution Cape Town, demonstrating his commitment to sustainability.

As a versatile professional, Cyril's mission is to elevate local fashion while prioritising fair and ethical practices. He serves as an accelerator, aiding aspiring fashion designers, an incubator, guiding local entrepreneurs holistically, and a sustainability consultant, implementing safety protocols for fashion production. His strong ethical stance was showcased when he represented South Africa at the United Nations panel on sustainable fashion in 2021. Cyril envisions a future where honour and integrity guide businesses towards sustainable choices over quick profits.

Lucilla Booyzen

Lucilla Booyzen, the founder and CEO of South African Fashion Week (SAFW), is a driving force in the South African fashion industry. With over two decades of experience, Lucilla has not only nurtured emerging talents but also steered SAFW as the country's longest-running B2B platform. In 2021, during SAFW's 25th anniversary, she reaffirmed her dedication to job creation, having since forged partnerships with textile industries, providing opportunities for South African designers. Notably, she negotiated a deal for local designers to access training at Italy's Polimoda and the Camera Nazionale della Moda Italiana. 

Since initiating SAFW in 1996, Lucilla's contributions have far superseded just runway shows. She has introduced talent searches, ethical sourcing initiatives, and sales agencies, all while championing sustainability and ethical practices. Recognised for her achievements, including the Shoprite Checkers Woman of the Year award, Lucilla Booyzen continues her mission to promote job creation and elevate the South African Creative Design Industry in a meaningful way within the nation's economy.

Dr. Erica de Greef

Dr. Erica de Greef, a co-founder of the African Fashion Research Institute (AFRI), is a prominent figure in the fashion world. She serves as a Curator at Large in Fashion at the Zeitz Museum of Contemporary Art (MOCAA) in Cape Town and is an active member of the Steering Committee for the Research Collective for Decolonising Fashion. Holding a PhD in African Studies from the University of Cape Town, her research, titled 'Sartorial Disruptions,' thoughtfully examines the evolution of fashion collections and exhibitions in South African museums, particularly in the post-apartheid era.

Erica is not only an accomplished author and curator but also a dedicated academic, having contributed to curriculum development and supervision in various fashion institutions. Her co-editorship of 'Rethinking Fashion Globalisation' in 2021 showcases her commitment to progressive perspectives in fashion. Erica's tireless efforts in decolonial fashion activism, academia, and curation have left an indelible mark on the fashion landscape.

Katherine-Mary Pichulik

Katherine-Mary Pichulik serves as the Founder, Co-CEO, and Creative Director of ethical jewellery, accessories atelier PICHULIK. Her journey began in 2012, crafting handmade pieces that swiftly turned a pastime into a thriving brand. Inspired by transforming everyday materials into exquisite designs, she embarked on this creative path after earning a BA Honours in Fine Arts from Cape Town University. PICHULIK, rooted in the beauty of ceremony and connectivity across continents, embodies the ethos that "we are not ranked, we are linked," reflecting Gloria Steinem's words. 

Through her jewellery, Katherine explores the universal significance of women's roles and initiations globally. PICHULIK prioritises sustainability, promoting social equity by fairly compensating crafters, nurturing skills, and fostering a healthy, inclusive work environment. Operating from their Cape Town studio, the brand champions economic growth locally, embodying their commitment to sustainability through actions rather than words.

Lesiba Mabitsela

Lesiba Mabitsela, a versatile fashion practitioner and interdisciplinary artist, resides in Noordwyk, where his studio practice spans between Noordwyk, Midrand, and Cape Town. His creative interventions transcend fashion, design, visual, and public art, exploring the fusion of costume, video, photography, and performance. Leveraging a fashion design background, Mabitsela delves into post-colonial 'blackness,' gender, and religious themes, challenging Western beauty ideals. His work questions the politics of identity construction in contemporary fashion, using clothing as a tool for political resistance.

Beyond his artistry, Mabitsela is the founder and creative director of Lesiba Mabitsela Studio (Pty) Ltd, a luxury clothing brand dedicated to transdisciplinary projects uncovering African fashion histories and identities. As a founding member of the African Fashion Research Institute (AFRI) and a former Andrew W. Mellon Foundation scholar, Mabitsela significantly contributes to the evolving landscape of fashion education and creative arts.

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From artisans crafting ethically sourced garments to designers redefining the very essence of style, each one of these remarkable individuals reminds us that the fashion industry can be a force for good. They have sewn together the threads of innovation, ethics, and passion to create a tapestry of change that not only celebrates the beauty of our planet but also uplifts the lives of those who call it home.

As we reflect on their incredible contributions, we find ourselves entering a new era in fashion, one where sustainability, inclusivity, and conscious consumption are prioritised. Let their stories inspire us, let their work guide us, and let their commitment remind us that the choices we make as consumers can shape a better, more sustainable world. The future of fashion lies in our hands, and it's individuals like these who show us the path to a brighter, more stylish, and sustainable tomorrow.

Is anyone missing from our list? Pop us an email at hello@treeshake.com to let us know, so that we can continue celebrating the individuals fashioning a sustainable future.

SUSTAINABLE STYLE: 25 ORGANISATIONS REDEFINING THE FASHION INDUSTRY

Across the diverse fashion landscape of Africa, a revolution is unfolding - one stitched with sustainable threads and dyed in the hues of innovation. From bustling marketplaces to flourishing design studios, Africa is fostering a rising wave of visionary, sustainable fashion organisations. This groundbreaking shift comes as a response to the environmental and ethical challenges posed by the conventional fashion industry, which is one of the world's largest polluters, accounting for about 10% of global carbon emissions.

The 25 sustainable fashion organisations on this list are redefining the paradigm, intertwining traditional craftsmanship with eco-conscious practices. They emphasise circularity, utilising recycled materials and reducing waste, while prioritising fair labour practices and empowering local artisans. Moreover, these organisations are reimagining fashion's carbon footprint, making strides toward carbon neutrality and mindful consumption.

By incorporating cutting-edge technologies and embracing holistic sustainability, they are fostering a new era of fashion - one that marries style with an unyielding respect for the planet and its people. Join us as we celebrate and unravel the inspiring stories of these 25 trailblazers, weaving the fabric that redefines the very essence of the fashion industry as we know it today.

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Vivobarefoot

Founded in 2012 by seventh-generation cobblers Galahad and Asher Clark, Vivobarefoot champions sustainable footwear, epitomising the belief that barefoot shoes are not only healthy for individuals but also for the planet. Their vision is to reconnect people with nature, inspiring a world with less cushioning and more sensory connection. Vivobarefoot's goal is to create regenerative footwear and experiences that bring wearers closer to the natural world.

Recognising the human foot as a biomechanical masterpiece, Vivobarefoot designs footwear to be wide, thin, and flexible, closely resembling the experience of going barefoot. This approach fosters natural foot strength and movement, enabling wearers to truly feel the earth beneath them. By prioritising this sensory connection between feet and the brain, Vivobarefoot shoes facilitate a profound reconnection to the world around us, offering a unique way to being closer to nature.

Shiftr

Shiftr, the brainchild of founder Izak du Plessis, emerged from a deep-rooted passion for environmental preservation. After years in corporate settings, witnessing profit overshadowing ecology, Izak envisioned a platform that champions sustainability. In 2020, amidst the pandemic, Shiftr was born to cater to a growing eco-conscious community.

This third-party e-commerce marketplace focuses on three core categories: Pre-Owned, Zero Waste, and sustainably made products. Shiftr's mission is to redefine shopping by promoting ethical, sustainable choices in clothing, lifestyle, and home goods. Their curated selection showcases quality and sustainable designs, inspiring a purpose-driven generation.

Shiftr serves a dual purpose: first, it empowers vendors to sell products effortlessly, eliminating the need for individual websites. Second, it provides consumers with a consolidated hub for conscientious shopping. With Shiftr, the world can shift towards a more sustainable future where products outlast lifetimes.

Twyg

Twyg, a South African online magazine, exists and operates at the intersection of fashion and sustainability. It was founded by Jackie May in 2018 as the country's first lifestyle not-for-profit media organisation with a mission to drive positive behavioural and systemic change through fashion-focused content. 

Through compelling news, features, workshops, and campaigns in Africa, Twyg empowers its readers to make informed decisions and reevaluate their actions in a complex world. Their goal is to catalyse a transition towards sustainable, regenerative living and a just, inclusive, green, and circular economy. Rooted in the values of human connection and our connection with nature, Twyg is a driving force for a kinder, fairer, and more inclusive future that embraces nature-friendly principles.

Relate Bracelets

Relate, a 100% non-profit social enterprise, envisions empowering underprivileged individuals for improved livelihoods. Making and selling handcrafted beaded bracelets, they channel proceeds to global charities and foster employment in low-income areas. Their unwavering mission is to continually generate life-changing opportunities worldwide. Using a sustainable business model centered around these bracelets, Relate transforms lives, offering bracelet makers newfound skills, employment, and dignity. 

A share of bracelet sales funds supports struggling enterprises in disadvantaged communities. Collaborating with aligned entities, businesses, retailers, and individuals, Relate amplifies charity support, job creation, and positive impacts globally. Each Relate bracelet, marked with the distinctive 'R' bead, symbolises authenticity, assuring your contribution directly aids the chosen cause and truly betters the lives of its creators.

Vintage with Love SA

Vintage with Love, founded by fashion-forward visionaries Leigh Ord and Jacquie Myburgh Chemaly, is a charitable fashion initiative making waves in Johannesburg, Cape Town, and beyond. This non-profit organisation seamlessly blends fashion and philanthropy, inviting women and designers to contribute their gently worn treasures for a meaningful cause. They aim to empower communities through literacy programmes by turning closet decluttering into a force for good. 

The process is simple – donate your pre-loved garments, and Vintage with Love takes care of the rest. They curate, market, and sell these fashion gems, with all proceeds funnelled towards impactful charity projects. Vintage with Love isn't just good for the planet and your wallet; it's also great for those in need. Their annual pop-up sales are a must-visit for fashion enthusiasts, offering guilt-free shopping experiences. With just R50, you can help keep a child in a learning programme for a week!

Maven Sustainable

Maven is a curated secondhand fashion collection making a positive impact on the planet, one stylish piece at a time. Offering a carefully selected range of secondhand clothing, shoes, and accessories for Women, Men, and Kids, Maven prides itself on being #proudlynotnew and #proudlysouthafrican.

Founded by Teri and Jane, former advertising colleagues turned eco-conscious entrepreneurs, Maven began with a shared passion for fashion and environmental sustainability. Motivated to reduce clothing waste and combat the fashion industry's adverse environmental effects, they envisioned a circular economy. Maven encourages the reuse of beautiful, unworn wardrobe items, promoting a more sustainable lifestyle.

Shoe Rehab

Shoe Rehab is Cape Town's premier destination for eco-conscious sneaker enthusiasts. Specialising in professional sneaker laundry and restoration, they use environmentally friendly supplies and minimal water to clean, repair, and restore all shoe types within 24 hours. 

Committed to sustainability, Shoe Rehab's expert technicians are dedicated to prolonging the life and appearance of your favourite footwear. Their clientele consists of ethical and slow fashion aficionados who value the longevity of their shoes. As South Africa's leading eco-friendly shoe care provider, Shoe Rehab strives for resource efficiency and a smaller environmental footprint in every step they take.

The Joinery

The Joinery, a sustainable and ethical product design brand based in South Africa, holds a strong commitment to both the planet and its people. They transform plastic waste into luxury products, having already rescued over half a million plastic bottles from landfills and oceans. The brand collaborates with local sewing co-operatives, up-skilled artisans, and sustainable production houses, contributing to job creation and community empowerment. 

Upholding an eco-conscious ethos, The Joinery's fabrics consist entirely of recycled plastic bottles, and they utilise vegetable-tanned leather, recyclable packaging, and eco-friendly materials throughout their process. Their dedication extends to supporting NGOs, offsetting their carbon footprint, and forging meaningful partnerships for a sustainable future.

Rethread Africa

Rethread Africa is a sustainable materials startup revolutionising the fashion industry. Their breakthrough technology transforms agricultural waste into biodegradable textile fabric, enriching soil when decomposed. Aligning with nature, their fabric bridges fashion and sustainability, aspiring to displace 15% of polyester within a decade. By upcycling agro-waste into bio-based synthetics, they preserve quality while minimising resource usage, offering an eco-conscious alternative to petroleum-based materials. 

Sourced ethically from smallholder farmers, this innovative fabric naturally decomposes, contributing to a cleaner, greener planet. With the fashion industry's immense ecological footprint in mind, Rethread Africa strives to combat this, combating oil consumption, microplastic pollution, water contamination, and greenhouse gas emissions.

Ballo

Ballo, founded by Alistair Barnes in 2013, is a brand dedicated to ethical craftsmanship. Rooted in a passion for nature and the outdoors, Ballo creates unique sunglasses and goods from sustainable materials, prioritising the planet over profit. Based in Cape Town, Ballo also addresses high unemployment rates by employing and empowering individuals through the 23 meticulous processes used to make their sunglasses. Committed to sustainability, Ballo exclusively uses recycled and upcycled materials, such as wood offcuts, recycled paper, and bio-resin in their frames. 

They spread positivity by partnering with causes they believe in, including environmental initiatives like 1% for the Planet and GreenPop, Gender Equality through Women for Change and Langa For Men, and Education by supporting SurfPop and Sentinel Ocean Alliance. Ballo's mission is to convey these values to customers through the product's quality, the brand's positive energy, and the unique story behind each item.

PICHULIK

PICHULIK is an ethical jewellery and accessories atelier in Cape Town, drawing inspiration from global traditions and ancient cultures. Their designs embody sacred feminine wisdom, encapsulating empowerment and honouring brave women's narratives. Each handcrafted piece tells a unique story using organic materials and locally sourced repurposed rope, adorned with distinct exotic elements. Rooted in African artistry, PICHULIK promotes bravery and beauty, affirming that "You are Enough." 

Led by Founder and Creative Director Katherine-Mary Pichulik, a dedicated team of pan-African women meticulously crafts each item. Sustainability is at the core of their ethos, focusing on fair wages, skill preservation, and eco-conscious packaging. PICHULIK's commitment extends to community engagement, recycling, and encouraging mindful fashion choices for a more sustainable future.

Spiritgirl

Spiritgirl is a nature-inspired, travel-loving sustainable fashion brand, embodying fearless adventure. Committed to empowering women's self-expression, they offer earth-loving apparel made from sustainable, high-quality fabrics. Designed for a comfortable fit and to minimise the environmental footprint, their clothing is proudly crafted in Cape Town, supporting the local community. 

Spiritgirl's dedication to environmental and social responsibility is evident in their conscious production practices, ensuring minimal harm to people and the planet. They encourage responsible garment care for lasting wear and proudly partner with Ocean Co. to fund plastic collection, combating the pressing issue of ocean-bound plastic. With every swimsuit purchase, Spiritgirl funds the collection of 1kg of plastic, aligning with their ongoing mission to preserve and celebrate our oceans.

Onrotate

Dorita and Kelley, co-founders of Onrotate, are passionate advocates for sustainable fashion. Onrotate’s modern approach aims to reduce the environmental impact of fashion while sharing contemporary designs in an eco-friendly, wallet-friendly way. Inspired by quality over quantity, they aim to revive the appreciation for lasting fashion in today's ever-changing world. Onrotate's peer-to-peer rental model minimises waste and extends clothing lifecycles. 

By renting rather than buying, users can reduce their environmental impact by up to 30 percent. Each item listed includes an environmental savings calculator to showcase the positive choices made. Committed to making a difference, Onrotate partners with Dress It Forward, an organisation dedicated to helping South African matriculants in need. They provide pre-loved attire to deserving students who may struggle to afford graduation outfits. Onrotate gladly contributes suitable pieces to support this meaningful cause.

Research Unit

Research Unit, a utilitarian brand, creates elevated, sustainable apparel and accessories for all ages. Founded by Erin-Lee and Chad Petersen, their journey began in 2013 with handcrafted accessories, evolving to elevated basic apparel in 2018. Their meticulous design approach emphasises materials, form, fit, and function, ensuring attention to detail. Empowering communities is at the heart of Research Unit's mission, working closely with skilled individuals, particularly women, across Cape Town, from Hanover Park to Khayelitsha. 

Their small-batch production reduces waste, with leftover fabric repurposed for packaging. Hand-crafted and limited-run pieces, from clothing to bags, prioritise lasting quality over mass production, promoting sustainability. Erin-Lee and Chad are dedicated to sharing their expertise and supporting individuals from disadvantaged backgrounds, fostering a thriving community.

African Fashion Research Institute

The African Fashion Research Institute (AFRI) is a dynamic hub uniting African fashion academics, creatives, and activists. It pioneers fashion-driven decolonial research, fostering global and local engagement. Through online resources and partnerships, AFRI highlights African fashion's cultural significance, challenging colonial legacies. This multifaceted initiative aims to establish a digital and physical platform for exhibitions, podcasts, workshops, and more, expanding accessibility and archives. 

AFRI's mission encompasses original interdisciplinary research, mentorship for emerging scholars, and collaboration with fashion institutions worldwide. By reimagining African fashion's history and role in identity politics, AFRI contributes to critical dialogues and cultural repositioning. In a continent where fashion intricately intertwines with politics, culture, and identity, AFRI offers a vital lens, ensuring sustained attention and innovation in this transformative field.

SA Fashion Week

South African Fashion Week (SAFW) champions the transformative potential of a thriving fashion design industry for South Africa's economy and cultural heritage. As a globally acknowledged institution, SAFW has significantly propelled the national fashion landscape over the past decade. Their platform cultivates local brand appreciation, uniting retailers, manufacturers, and emerging designers to nurture an authentic South African fashion culture. 

SAFW actively facilitates retail support for SA designers through trade shows and innovative initiatives, challenging the prevalent reliance on cheap imports. Advocating for a shift towards local production, they urge both the mainstream and government to invest in revitalising the textile industry, fostering sustainable growth, and replacing the hold of fast fashion. In this pivotal moment, SAFW endeavours to amplify the influence of South African designers, recognising fashion's extensive impact on society.

Bamboo Revolution

Founded in 2012 as an eco-conscious watch brand, Bamboo Revolution has evolved into a global pioneer of sustainable fashion and recyclable wearables. Committed to the mantra "reduce, reuse, recycle," they craft minimalist, timeless designs that seamlessly blend with any environment. Bamboo Revolution's core component is bamboo, chosen for its rapid growth, strength and durability, and oxygen-releasing properties.  

They also champion social responsibility by supporting local enterprises and collaborating with small businesses, fostering a greener, more accessible, eco-friendly fashion environment. With every purchase, customers participate in social-economic change, empowering local artisans and senior citizens. Bamboo Revolution proudly partners with Ikamva Labantu, a Cape Town-based organisation, benefiting senior citizens and artisans through their shweshwe-based products. As agents of social change, they remind us that we are all connected, sharing the privilege and responsibility of creating a sustainable future.

Sexy Socks

Sexy Socks, a socially-conscious fashion brand, emerged in 2014 when founder Dave Hutchison recognised the plight of South African children attending school without proper footwear. This ignited the brand's mission: for each pair of Sexy Socks sold, one is donated to a South African child in need. Beyond its one-for-one commitment, Sexy Socks serves as a platform for teaching social entrepreneurship to students during sock deliveries. This underscores their belief that business can catalyse positive change.

Proudly designed and crafted in Africa, Sexy Socks incorporates bamboo into their products, prioritising eco-friendliness, antibacterial properties, and supreme softness. Their range extends to premium combed cotton socks and Sexy Jocks, infusing everyday essentials with a touch of Sexy Socks' distinctive flair. Passionate about making a difference, Sexy Socks combines style with purpose, offering warm toes and a brighter future for South African children.

HempLove

HempLove, a female-led ethical slow fashion brand based in Cape Town, embodies the belief that sustainable fashion can positively impact the planet and future generations. Rooted in transparency, honesty, and a love for nature, HempLove prioritises fair trade raw material sourcing, eco-conscious manufacturing, and community engagement across Africa. 

Furthermore, HempLove is dedicated to empowering women in Africa, fostering skill development, and showcasing sustainable fashion on global stages. Positioned at the forefront of Africa's sustainable movement, they set high standards, aiming to transform both the textile and cosmetic industries by advocating for conscious living. With a commitment to education and awareness, HempLove champions industrial hemp and its versatile applications on regional and international platforms.

Swyft Lab

Swyft Lab is a forward-thinking fashion brand dedicated to supporting the creative community and celebrating local craftsmanship. Harnessing the artistic talent of South Africa, Swyft Lab breathes new life into fashion items through innovative upcycling, design, repair, and expert cleaning services.With a strong commitment to people and the planet, Swyft Lab transforms preloved fashion pieces into canvases for fresh South African creative talent. Their mission is to offer a sustainable, affordable, and stylish alternative to fast fashion, extending the lifespan of preloved items.

Beyond fashion, Swyft Lab is on a mission to educate consumers about conscious habits, emphasising the importance of garment and footwear maintenance and the role of upcycling in reducing landfill waste. Additionally, they're dedicated to empowering Johannesburg's youth by training them as technicians, providing cleaning and maintenance services, and creating opportunities for urban youth to increase their earning potential.

UpswingSA

UpswingSA, formerly known as The Skills Development Programme, is a Non-Profit company committed to fostering a community of sustainability-driven women. Founded by the mother-daughter duo of Ayisha and Fatima in Cape Town's southern suburbs, UpswingSA addresses a vital need for working-class women. Their mission involves equipping women from diverse backgrounds with entrepreneurial skills, promoting self-employment, and nurturing job opportunities through eco-conscious arts and crafts.

Distinguished by their unwavering commitment to safeguarding the dignity of all living beings and preserving the environment, UpswingSA specialises in second-hand trading and upcycling. By transforming the old into something new, they combat the pollution threat posed by fast fashion. Their talented artisans craft items such as hair accessories, dolls' clothing, and various creative products. Additionally, they operate a second-hand shop featuring clothing and books, aligning with their sustainable vision. UpswingSA is at the forefront of empowering women while championing a greener, more responsible fashion industry.

The Sewing Café

Established in 2012, The Sewing Café operates as a dedicated apparel factory, crafting designs into beautiful finished products. Offering everything from small to large production runs, along with pattern making and sampling services, their passion for fashion, textiles, and fabric fuels their work. Since inception, they've empowered over 100 unskilled individuals from marginalised communities, providing training and job opportunities. Their primary CMT Studio serves as a launchpad for textile entrepreneurs, granting access to equipment and guidance. 

Moreover, The Sewing Café runs an Afternoon Sewing Club programme for Masiphumelele High School students, nurturing budding talents and enabling them to create their own designs. The impact is tangible, with numerous students launching businesses or finding employment within the sewing sector, showcasing the transformative power of skill development. From women's fashion to school uniforms, their dedicated team crafts diverse orders, epitomising sustainable and community-centric fashion.

Equator The Belt Factory

Equator, a leading belt design and manufacturing brand, embodies a commitment to excellence in people, products, and supply chains. Inspired by Earth's equator, they integrate cutting-edge technology and design trends while carefully considering environmental and societal needs. Achieving a Five Star Green Star Certification in 2020 marked a pivotal moment, aligning Equator with a circular economy and carbon neutrality vision. Acknowledging that sustainability is a continuous journey, they focus on how their belts are made, their composition, and packaging/distribution. 

The Equator family, with a significant representation of empowered women, values authenticity, self-expression, and community development. Their balanced business approach prioritises both human and financial capital, nurturing respectful relationships with customers, suppliers, and their team. Transparent communication and impactful actions guide Equator as they steadily advance towards a more sustainable future.

Studio Candor

Studio Candor is a proudly South African sustainable clothing brand situated amidst the sun-kissed shores of Cape Town. Specialising in matching two-piece sets, their creations embody a timeless softness, designed for both comfort and nostalgia. Every garment is meticulously crafted with sustainability and longevity in mind, proudly produced transparently and ethically in their Cape Town design studio. 

Drawing inspiration from Dr. Seuss' The Lorax, their motto, "Plant the Seed," encapsulates their dedication to fostering positive environmental and societal impacts. Additionally, committed to challenging traditional fashion norms, they advocate for gender neutrality and LGBTQ+ inclusivity, promoting authenticity in self-expression. As they evolve, they aspire to build a community that shares their values, promoting conscious consumption and sowing the seeds of a more sustainable and inclusive future.

Loskop

Loskop, a Cape Town-based brand, champions sustainable fashion with a focus on high-quality, vibrant essentials. Their locally designed and ethically manufactured garments cater to individuals who value unique style over fleeting trends. Timelessness, quality, and ethical craftsmanship define their ethos, radiating positivity to each customer. Loskop's production is personal, happening in their own garage, where each piece receives meticulous attention, embracing imperfections that add character. 

Their slow model ensures limited production with a commitment to zero-waste practices, repurposing even the tiniest fabric scraps. They also promote the circular economy through a rental service, catering to festival-goers looking for eco-conscious choices. With a small carbon footprint and a dedication to sustainability and transparency, Loskop strives to make a positive impact in the fashion industry.

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These visionary initiatives have not only harnessed Africa's rich cultural heritage but also its wealth of sustainable resources to create fashion that is both exquisite and environmentally conscious. From upcycled fabrics to community upliftment, they are proving that fashion can be a force for positive change.

But the journey doesn't end here. As consumers, we hold the power to support these endeavours by choosing sustainable fashion, advocating for fair labour practices, and spreading awareness about their vital work. Let's continue to celebrate and amplify the voices of African sustainable fashion organisations, and together, we can shape a more conscious and responsible fashion industry for generations to come. It's time to wear our values and make sustainable fashion the new norm.

Is anyone missing from our list? Pop us an email at hello@treeshake.com to let us know, so that we can continue celebrating the organisations redefining the fashion industry.

Regreening Africa: Growing a Land Restoration Movement in Sub-Saharan Africa

Land is life. Fertile land and soil is the basis of healthy ecosystems, and productive farming and thriving local communities. 

Regreening Africa, a large scale project backed by the European Union and implemented by the World Agroforestry Centre (ICRAF), aims to restore degraded land in Sub-Saharan Africa by integrating trees into land management across Kenya, Senegal, Rwanda, Ghana, Ethiopia, Mali, Niger, and Somalia. 

The first phase of this epic project, which concluded in February 2023, aimed to restore 1 million acres of degraded land, while working with thousands of farmers to help them integrate trees that would enhance soil fertility, increase crop yields, and help sustain their livelihoods. 

As the project concluded, Treeshake was tasked with telling their story, engaging their community of stakeholders, and helping lay the groundwork for continued application of the work through the local country partners.

Results

Contributing to the UN’s inspiring Great Green Wall initiative (https://www.unccd.int/our-work/ggwi) to restore 100 million hectares of currently degraded land; sequester 250 million tons of carbon and create 10 million green jobs by 2030.

What is Land Degradation

Degraded land refers to land that has lost its natural productivity due to human activities such as deforestation, overgrazing, intensive agriculture, and unsustainable land use practices. As a result, the land becomes less fertile, loses its ability to retain water, and is more susceptible to erosion, desertification, and other forms of land degradation. This can lead to reduced agricultural yields, food insecurity, and increased poverty for the people who rely on the land for their livelihoods.

Degraded land can also have negative environmental impacts, such as reduced biodiversity, increased greenhouse gas emissions, and decreased carbon sequestration. This can exacerbate the effects of climate change and further undermine the resilience of local communities and ecosystems. 

• Land Degradation in Southern Africa 

• Land degradation is a global issue affecting many regions, but sub-Saharan Africa is one of the most severely affected regions. The problem is particularly acute in this region due to a combination of factors, including high population growth rates, low agricultural productivity, limited access to modern technologies, and climate change impacts such as drought and desertification.

• In addition, many countries in sub-Saharan Africa have experienced rapid deforestation, overgrazing, and other forms of unsustainable land use practices due to factors such as population pressure, poverty, and weak governance. This has exacerbated the problem of land degradation in the region.

• While other regions of the world also face land degradation challenges, the severity and scale of the problem in sub-Saharan Africa make it one of the most affected regions. As such, efforts to address the issue in this region are critical to achieving global sustainable development goals.

Story

Excellent storytelling is imperative to an advocacy campaign’s success so the first step was setting the narrative. Science communication, however, is notoriously difficult and requires a high degree of accuracy. Additionally, Regreening Africa is a complex project, running in varying levels of specificity across 7 different countries using multiple languages. So, how did we distil these insights and turn them into a narrative that was compelling enough for people to talk and get excited about?

The Regreening Africa Journey, a social video showcasing the project’s objectives and targets, sets the project narrative by unpacking the 5ws and H of the project, and emphasising why land restoration is especially crucial. The video was produced using footage renowned photographer Kelvin Trautman had taken with the Regreening Africa communities in Rwanda, Senegal, Ghana and other participating countries. Commissioned by Treeshake to sharpen the quality of the project’s visual outputs, Kelvin shot beautiful imagery of the teams, farmers and community members at work, as well as the landscapes in various stages of restoration, which is now used across the project’s various platforms.

People

A second key component of advocacy is people. To turn Regreening Africa into a movement, we needed to increase the number of people speaking about the project. We needed to inspire and enable advocacy. We needed to broaden the take-up of the message and equip other organisations and stakeholders to speak about the wonderful work, the impact, and the lessons.

Relationships are a critical part of the landscape restoration process and the project owes much of its success to the involvement of local communities and partners in formulating restoration strategies and data collection and analysis. Knowing this, we kicked off our advocacy strategy by activating relationships with our stakeholders - strengthening those that already exist and being on the lookout for new alignments. We did this with stakeholder mapping exercises such as list-building, tagging our supporters and partners in our content and creating content around them —making them an even more active part of the regreening story and further creating a community around the project.

For example, Regreening Heroes is a showcase of 24 individuals and 8 organisations that Regreening Africa wanted to celebrate for their passionate contributions to restoring landscapes and improving the lives of communities across Sub-Saharan Africa. Compiled by Sandiso Matshikiza, the list highlights the women, farmers, youth, and partners who are instrumental to the effectiveness of regreening initiatives across the continent and deserve to be celebrated. #RegreeningHeroes has accrued over 73 000 impressions on Twitter to date, engaging the heroes featured and their networks, as well as our existing followers. 

ACtion

At the heart of the advocacy strategy was the creation of an advocacy toolkit, a set of resources for people who want to help bring awareness to the issue of land degradation in sub-Saharan Africa. The toolkit highlights the role each of us can play in rehabilitating these landscapes and improving the quality of life for the communities that are dependent on them for their livelihoods. It is comprised of a collection of graphics and call-to-action messages about why we need a regreening movement, with messages directed at policymakers, development partners, faith communities, farmers, and other stakeholders. The toolkit is a ready-made social media campaign that users can just share on their profiles and other online platforms.

To activate the advocacy toolkit, we invited our partners and supporters to a series of Zoom meetings where we shared the toolkit with them and trained them on how to use it effectively. A specific timeframe for them to share the toolkit with their audiences was decided on, and follow ups made post the training, to ensure that everyone was clear on the plan and objective. On the day of activation, we reminded people to post from their platforms, as well as encouraging them to engage with other posts carrying the hashtag #RegreeningAfrica. Below are some examples of some of the posts shared by partners and community members.

The Regreening Africa Summit

To celebrate the culmination of five years of restoring landscapes and livelihoods and to share the impact achieved in those five years, Regreening Africa hosted the Regreening Africa Summit, a virtual event where Regreening Africa community members, farmers and project partners were joined by some notable names in the global impact space, like Acting Director of the European Commission Africa Hans Christian Stausboll, World Vision Australia’s Tony Rinaudo, Christophe Besacier from FAO and Susan Chomba from World Resources Institute.

The goal of the Summit was to unpack insights, lessons, and achievements from the programme, as well as the way forward for the project and landscape restoration on the continent in general. Through a social media and stakeholder outreach strategy, with beautiful graphics by Amy Staark, we managed to get over 1500 signups for the event, with just over 550 online attendees on the actual day of the Summit. Online, conversation around the Summit was buzzing too, with a Twitter reach of over 200 000 impressions and nearly 600 engagements in the two hours the event ran. 

Regreening Africa is a model for other projects and initiatives that seek to promote sustainable development and improve people's lives, and an effective example of how, through agroecology and other relevant practices, scalable and replicable land restoration is possible. What an honour to work on this project!

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Client: 

Regreening Africa

In partnership with World Agroforestry and European Union

Treeshake Team

Strategy & Tech: Dave Duarte

Project Management: Sandiso Matshikiza

Content & Community: Mwabi Jere

PR: Aithne Molotsane

Resources: 

Advocacy Toolkit: https://regreeningafrica.org/regreening-africa-advocacy-toolkit/ 

Regreening Africa video: https://youtu.be/1XUyv1PKibg 

Regreening Heroes: https://regreeningafrica.org/regreening-heroes/ 

Recording of RA Summit: https://youtu.be/duMJ4SpaZ28 

From Mandela to Today: 10 Organisations Leaving a Legacy in South Africa

In the heart of a nation's history, there are individuals whose influence transcends their lifetime, leaving an indelible mark on the tapestry of society. One such luminary figure, Nelson Mandela, stands as a beacon of hope, courage, and resilience, inspiring generations to come. As we commemorate the 10-year anniversary of his passing, we find ourselves at an intersection of remembrance and renewal, celebrating not only his life but also the unbreakable spirit of the South African people.

Mandela's legacy isn't confined to the pages of history; it lives on in the actions of those who dare to champion justice, equality, and democracy. The ideals he stood for resonate deeply with a select group of organisations that have tirelessly dedicated themselves to building a stronger, fairer, and more inclusive nation. These organisations, fueled by the ideals Mandela so ardently upheld, embody the essence of nation-building, citizenship, social justice, and democracy.

As we delve into the stories of these 10 remarkable organisations, let us be inspired by their tenacity, their resilience, and their unyielding belief in the power of collective action. Let us recognise that our country's progress is intricately tied to the choices we make today, and that the legacy of Nelson Mandela lives on through the work we choose to undertake. By embracing the ideals that fueled his life's mission, we can create a ripple effect that transforms not just our nation, but the world at large.

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Tshisimani Centre for Activist Education

The Tshisimani Centre for Activist Education, based in Cape Town, is a dedicated activist education organisation. With a focus on working class social justice movements, communities, and organisations, Tshisimani provides vital political education. Its name, inspired by the tshiVenda term for "fountain" or "spring," reflects its mission to nourish and sustain. Established in 2016, Tshisimani empowers social justice activists by developing education programmes in collaboration with partner organisations. 

These programmes equip activists with conceptual tools to challenge inequality and envision alternatives. Offerings include seminars, workshops, film screenings, and residence-based programmes. Monthly engagements and online resources further support activists. Prioritising youth and women from disadvantaged backgrounds, Tshisimani envisions extending its impact across Southern Africa in the next five years. Operating with a collaborative, non-sectarian approach, the centre emphasises diverse perspectives and co-creation of knowledge. By fostering critical thinking, leadership skills, and solidarity, Tshisimani shapes activists who can bring positive change to their world through innovative strategies and meaningful engagement.

SECTION27

SECTION27 serves as a dynamic force for social justice and a public interest legal hub, employing the law to safeguard, elevate, and push forward human rights. Their vision entails an equitable and harmonious society where every individual can fully embrace their human rights and is empowered to assert them. Guided by constitutional principles, SECTION27 strives to propel socio-economic rights, particularly the access to health care and basic education enshrined in sections 27 and 29 of the South African Constitution respectively.

Activism remains an essential tenet, driving them to confront social justice head-on. Employing a blend of legal measures and activism, they join forces with partners to instigate system-wide transformations. Their resolute campaigns, strategic litigation, community mobilisation, and credible research fortify their pursuit of health care and education access rights, while amplifying public understanding of constitutional principles. Collaborating with societal movements and partners, they hold both public and private sectors accountable for their constitutional commitments, pursuing lasting structural changes that champion dignity and parity for all.

ACTIVATE! Change Drivers

ACTIVATE! Change Drivers is a multisectoral youth development programme uniting diverse young leaders across South Africa. With a decade-long track record, ACTIVATE! has empowered over 4325 youth nationwide. By equipping them with leadership skills, ACTIVATE! creates a platform for these change drivers to connect, exchange ideas, and champion transformative initiatives in their communities. Founded in 2012, ACTIVATE! recognised the potential of proactive young minds striving to uplift their lives and society during their educational years. Bridging the gap between employed, self-employed, and unemployed youth, ACTIVATE! established a network where these visionaries could convene. 

Through the ACTIVATE! Change Driver (ACD) programme, participants gain tools to address local needs. Over time, more than 4325 individuals have completed the ACD programme, catalysing community-driven centres and advocating for policy change on international stages. These ACTIVATE! Change Drivers have emerged as influential leaders in various fields, contributing to South Africa's progress. By fostering a culture of innovation, the programme empowers youth to lead positive social, economic, and political change. Rooted in the belief that a supportive platform cultivates capable citizens, ACTIVATE! continues to shape a generation of engaged individuals dedicated to the nation's growth, democratic values, and social justice.

RISE Mzansi

RISE Mzansi, a contemporary political movement, unites patriotic South Africans in their quest for positive change. By fostering citizen engagement, empowerment, and unity, RISE Mzansi aims to create a nation where individuals enjoy freedom, happiness, and prosperity. Their vision encompasses an equitable, secure, and cohesive society, where all can lead dignified lives. Guided by values of equality, integrity, solidarity, justice, and freedom, RISE Mzansi's mission is to harness people's collective strength to shape a brighter South Africa. 

They view 2024 as a transformative juncture akin to 1994, believing ordinary citizens can achieve the extraordinary. Having interacted extensively with diverse segments of society, RISE Mzansi's April 19, 2023 announcement marks a pivotal moment in their 30-year journey to reshape the nation's trajectory. With a clear vision, distinct identity, policy priorities, and actionable plan, they invite all South Africans to rally behind this progressive alternative. RISE Mzansi underscores the urgency of acting now to avert catastrophe and realise the Constitution's promise. Through collective effort, they aspire to elevate the nation, eradicating poverty, chaos, and suffering.

Apolitical Foundation

In the realm of governance, effective political leadership stands as a cornerstone for present and future success. Civil servants worldwide, responsible for shaping and executing novel policies, hinge on principled and capable elected representatives. Yet, a global leadership deficit looms, compounded by waning interest among youth and a surge of partisan figures dismissive of differing perspectives. Addressing this issue, the Apolitical Foundation emerges as a non-profit organisation, an offshoot of Apolitical. The Foundation's objective is nurturing ethical and courageous 21st-century leaders, vital for thriving democracies' well-being. It connects and empowers individuals dedicated to equipping politicians with essential skills for effective representation. 

Unique in its global approach, the Foundation establishes non-partisan political training academies worldwide, embracing a multipartisan ethos that opposes extremism, while steering clear of campaigning or electing candidates. The Foundation envisions a governmental landscape led by a new breed of ethical and transformative leaders, adept at navigating today’s intricate challenges. Its flagship initiative, the Apolitical Academy, in partnership with the Daniel Sacks Foundation, is a year-long fellowship programme uniting emerging leaders with mentors and peers. This collective journey hones policy reform, implementation skills, and governance acumen, preparing these leaders to drive effective change.

The People's Assembly

The People’s Assembly website aims to bridge the gap between citizens and their elected representatives, fostering accountability and public participation. It provides essential information about elected officials and the institutions they serve, promoting a stronger public voice. Citizens can even offer feedback, enhancing the connection between people and politics. Presently, there's a noticeable disconnection between citizens and representatives, partly due to South Africa's proportional representation electoral system. This system offers fairer representation to smaller parties but can distance representatives from the people they serve. 

To address this, political parties assign representatives to constituencies after elections. The People’s Assembly website counters this by offering better oversight of elected officials. Through tools like RepLocator, citizens can identify their representatives, locate nearby constituency offices, and provide feedback. The site not only shares information about representatives but also showcases their parliamentary contributions. While challenges exist, including coding and information gaps, the website embraces the open data movement's momentum to expand information about representatives at all governmental levels, fostering an informed and engaged citizenry in the pursuit of social justice and democracy.

Ahmed Kathrada Foundation

The Ahmed Kathrada Foundation, established in 2008, honours the enduring legacy of anti-apartheid champion Ahmed Kathrada and his contemporaries. Rooted in the values of non-racialism, the Foundation operates independently and impartially. Kathrada, a former inmate of Robben Island, spent 26 years incarcerated alongside fellow Rivonia Trialists, united against apartheid. His lifelong dedication to South African liberation ideals, particularly non-racialism, defines his narrative.

The Foundation's core objective is to foster non-racialism in post-apartheid South Africa. Achieving this goal involves diverse initiatives: endorsing principles enshrined in the Freedom Charter and the Constitution, arranging seminars and debates that promote a non-sexist, democratic nation, and documenting Kathrada's pivotal role in the struggle. It also strives to establish a research centre, preserving historical records for scholarly exploration, while supporting equitable projects for a non-racial society. Central to its mission is a dedicated centre that encompasses all Foundation activities, safeguarding its enduring commitment to citizenship, democracy, and social justice.

Khulisa Social Solutions

Khulisa Social Solutions (KSS) is a renowned Non-Profit Organisation (NPO) established in 1997. Dedicated to empowering marginalised children, youth, and communities, KSS aims to unlock their full potential, fostering resilient pathways and skills for a sustainable future. With a national presence across 18 offices and collaborations with 350 NGO partners, KSS impacts nearly 100,000 individuals annually. Initially focused on pioneering South Africa's official youth rehabilitation programme, KSS has since evolved to promote holistic community development through peace-building and restorative practices, addressing a wide array of social and economic challenges. Their innovative "Communities of Opportunity" (CoO) programme, active in six provinces, envisions inclusive spaces where people of all backgrounds can thrive in safety, health, and empowerment.

Khulisa's distinctive approach transcends conventional methods by integrating community challenges and assets, fostering cooperation among stakeholders, and targeting high-impact projects for lasting social change. Their vision embraces a safer, more prosperous South Africa where everyone, particularly the youth, accesses opportunities for equitable local and national advancement. Rooted in addressing social vulnerabilities, KSS collaborates with strategic partners to drive impactful initiatives at the community level, exemplifying quantifiable social impact that contributes to citizenship, nation-building, democracy, and social justice.

Hanns Seidel Foundation

The Hanns Seidel Foundation, established in 1967 as a registered association, is devoted to serving public interests. With an unwavering commitment to democracy, peace, and development, the Foundation emphasises the essential role of civic education. This education empowers each new generation with an understanding of political issues and their interconnectedness, fostering active engagement and responsibility.

In 1991, the Foundation expanded to South Africa, aiding the nation's transition to an inclusive, non-racial democracy. Presently, it operates in Cape Town and Johannesburg, collaborating with partner organisations to uphold the core values of the South African Constitution. Through educational initiatives, research projects, and partnerships, the Foundation facilitates a national dialogue on crucial social, political, and developmental matters, contributing to sustainable progress. Supported by the German Federal Ministry for Economic Cooperation and Development and the Bavarian State Chancellery, the Foundation focuses on civic education. Notably, the Civics Academy project delivers online content that reinforces democratic values and active citizenship. Since 2015, Civics Academy's educational materials have gained widespread use, benefiting ministries, educational institutions, and private users.

Rivonia Circle

The Rivonia Circle, a pioneering non-profit, was born from a commitment to ethics and the urgency of nurturing a fresh generation of leaders for the modern era. Through collaborative research and community engagement, it devises inventive solutions to address pressing social issues, namely unemployment, poverty, inequality, institutional fragility, corruption, and inadequate leadership. Embracing the Constitution's core principles of Freedom, Equality, Justice, and Solidarity, the Circle aspires to reshape South Africa into a resilient democracy that enhances citizens' lives. By realising progressive socioeconomic rights and a collective national vision, it seeks to counterbalance the challenges and channel the spirit of the Rivonia Trialists who persevered in the pursuit of freedom. Drawing on the symbolism of the circle as a representation of dialogue in Africa, the Circle encourages unity to shape the foundation of a just, inclusive society envisioned by the constitution.

In the pursuit of its mission, the Rivonia Circle draws inspiration from historical instances of social democracy in Africa. Similar to the Greek notion of democracy, which sought comprehensive governance in 6th century Europe, the Mali Kingdom's Manden Charter of 1236 envisioned a society that combated inequality, championed universal human rights, and decentralised power. This ethos of inclusive governance resonates deeply with the Circle's ideals, echoing the call for an equitable society. Just as these historical precedents demonstrated, the Rivonia Circle envisions a brighter future for South Africa, where the collective efforts of its citizens propel the nation towards justice, unity, and prosperity.

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As we look to the horizon of progress, let us remember that the work we undertake today holds the potential to shape tomorrow's world. By embracing the values that Mandela championed - justice, equality, and democracy - we become torchbearers of his vision. The journey towards a stronger, fairer, and more inclusive society is not a solitary one; it is a collective endeavour, driven by the indomitable spirit that Mandela embodied.

So, to each organisation that boldly carries the torch of change, and to every individual who finds inspiration in Mandela's example, remember: The Legacy Lives on Through You. In every act of compassion, in every stride towards unity, and in every stand for what is right, you breathe life into his timeless legacy. Just as Mandela's influence transcended his lifetime, so too does the impact of your efforts extend far beyond the present moment.

Is anyone missing from our list? Pop us an email at hello@treeshake.com to let us know, so that we can continue celebrating the organisations leaving a legacy in South Africa.

Voices of Empowerment: 27 Changemakers Working Towards a More United Nation

The year 2023 marks the 10th remembrance year of Nelson Mandela, a time for introspection as we evaluate the gains and losses over the past decade. It prompts us to ask a crucial question: What does this moment call for? Mandela's unwavering vision encompassed a democratic and free South Africa, where all individuals live harmoniously and enjoy equal opportunities. Yet, as we confront the present reality, we acknowledge the pressing challenges that persist. Unemployment plagues our society, an energy crisis drains our resources, a leadership crisis undermines our progress, and poverty and inequality continue to cast long shadows upon our people.

In the face of these obstacles, we cannot afford to remain complacent. We live in a society where fear pervades our interactions, crime looms over our communities, and violence threatens our sense of security. However, it is precisely in these trying times that the true essence of empowerment emerges. Empowered people empower others, igniting a ripple effect that spreads far and wide, inspiring change and fostering a sense of belonging.

Today, on the occasion of Mandela Day, we honour the legacy of Nelson Mandela, a beacon of hope and resilience, by celebrating 27 remarkable individuals who embody the characteristics of empowerment and serve as advocates for citizenship, nation-building, social justice, and progress. Each of these extraordinary changemakers represents the 27 years Mandela spent in prison, reminding us of the power of determination and the transformative potential within us all.

They have dedicated their lives to uplifting others, fostering dialogue, and challenging the status quo. Through their unwavering commitment, they are dismantling barriers, bridging divides, and reshaping the narrative of our nation. Their voices resonate with passion, resilience, and a profound belief in the transformative power of unity.

As we celebrate these changemakers, we invite you to embark on a journey of inspiration and introspection. Together, let us honour the legacy of Nelson Mandela by acknowledging the work that lies ahead and recommitting ourselves to the ideals of a united South Africa. May their stories ignite a flame of hope within us all and remind us that when empowered people come together, the possibilities for change are limitless.

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Tumi Sole

Tumi Sole, the creator and founder of #CountryDuty, is a corporate attorney specialising in human rights litigation, employment law, and dispute resolution. He has also pursued his Master's in Law, focusing on commerce and business law at the University of the Witwatersrand. Sole's remarkable achievements with #CountryDuty have garnered extensive media attention and established it as the most influential hashtags in South Africa. As a dedicated social activist, he utilises social media to spark meaningful conversations and devise practical solutions that prioritise the collective responsibility of South Africans. 

Sole's commitment extends beyond raising awareness; he actively advocates for the voiceless and has made a tangible impact, such as helping an overlooked woman from Khayelitsha through his influential Twitter presence. In his vision for the future, Sole plans to establish #CountryDuty satellite offices nationwide, staffed by unemployed graduates who will champion social justice projects and amplify the voices of those in need. His advice to aspiring individuals is to embrace curiosity, seek out successful mentors, and persevere despite the hardships. Sole attributes the success of #CountryDuty to the passionate individuals comprising his team, whose unwavering dedication has propelled the movement's growth and ability to effect change in South Africa.

Seipati Mokhuoa

Seipati Asante Mokhuoa is an accomplished business executive and leadership development expert with over 20 years of experience. She is the Founder and Executive Chairperson of Strategic African Women in Leadership (SAWIL), an organisation that addresses the injustices and biases faced by women in corporate South Africa. Through SAWIL, Seipati provides essential support to African women and those from disadvantaged backgrounds, offering leadership training, board placements, coaching, and networking opportunities. 

As a passionate philanthropist, Seipati focuses on the development of Africa, particularly in empowering women and youth. She actively contributes to the continent's startup ecosystem as an Angel Investor and Ecosystem Builder, recognising the potential in youth and female entrepreneurship. She is highly sought-after as a Global Keynote Speaker, inspiring and motivating audiences worldwide. Seipati's commitment to inclusivity and innovation has led her to serve on various boards and develop opportunities for global board roles. She is also the Regional Director for Africa at Board Academy and the Founder of the SAWIL Trailblazers Awards, which honour pioneering women driving Africa's progress.

Sthandiwe Msomi

Sthandiwe Msomi is the National Spokesperson for the SA Youth Economic Council, advocating for economic and legal policies that foster youth participation in the mainstream economy. As a former economics and finance student at the University of the Witwatersrand, she co-founded The Finance Gym, an educational platform promoting financial literacy. Additionally, she is the Founder of AmaSomi Productions, a thought-provoking content production company. 

Sthandiwe's devotion lies in the development of people, driving her to ignite conversations, participate as an MC in events, and initiate initiatives aligned with her purpose of improving society and the African Continent. With impeccable public speaking skills, writing ability, and a unique creative eye, she seeks to drive change in South Africa. Her passion led her to establish Candid Conversations, an online media platform breaking down limiting paradigms through fresh and candid perspectives.

Sihle Tshabalala

Sihle Tshabalala, a co-founder and CEO of Quirky 30 NPC and Quirky Innovations PTY/LTD, is an extraordinary individual with a unique journey. As an ex-offender, Sihle's life took a transformative turn during his imprisonment, when he actively participated in the Group of Hope programme, revolutionising prison rehabilitation in South Africa. Determined to prevent others from following his footsteps, Sihle co-founded Brothers for All and embarked on a journey of self-taught coding. His impactful work revolves around empowering high school dropouts, teenage mothers, unemployed youth, ex-offenders, and offenders through computer programming, entrepreneurship, and digital marketing education. 

Sihle's influential presence extends beyond his community, as he has delivered compelling speeches, received prestigious awards, and engaged in notable programs and conferences worldwide. Through his dedication to social change and innovative approaches, Sihle continues to make a lasting difference in the lives of many. As Nelson Mandela once said, “A nation should not be judged by how it treats its highest citizens, but its lowest ones.”

Songezo Zibi

Songezo Zibi is a writer, journalist, and editor known for his extensive coverage of South Africa's political system, economy, and social dynamics. Since 2007, he has been a prominent advocate for accountability, good governance, nation-building, and the development of an inclusive economy. In January 2022, he co-founded Rivonia Circle, a think tank dedicated to fostering innovative and effective political participation. 

Additionally, Songezo Zibi recently launched Rise Mzansi, a people-centred political party aimed at offering an alternative to the existing political establishment ahead of the 2024 national elections. The party places emphasis on civic participation, education, and building a caring nation where every South African can thrive, irrespective of privilege. Rise Mzansi prioritises shared values and vision over traditional party membership, driven by the collective efforts of patriotic individuals rather than partisan loyalty.

Prof. Thuli Madonsela

Professor Thuli Madonsela is a distinguished law professor at Stellenbosch University, occupying the Law Trust Research Chair in Social Justice. As the founder of the Thuma Foundation for Democracy Leadership and Literacy, she champions the empowerment of individuals and communities, ensuring democracy works for all through ethical leadership, governance, and legal empowerment. With a background as the former Public Protector of South Africa and a full-time Law Commissioner, Professor Madonsela contributed significantly to drafting the South African Constitution and key laws such as the Equality Act, Employment Equity Act, and Promotion of Administrative Justice Act. 

She is a respected advocate of the High Court of South Africa and an honorary member of the Botswana Bar. With eight honorary law doctorates and over 70 awards to her name, she is not only a dedicated professional but also a mother of two. In her free time, she passionately pursues mountaineering, having summited Mt Kilimanjaro twice for the #Trek4Mandela campaign and the Social Justice M-Plan. She further supports the #Action4Inclusion campaign, striving to eliminate student debt.

Irfaan Mangera

Irfaan Mangera is a dedicated activist, organiser, and community builder with a proven track record in community service and youth development. He holds a Bachelor of Education degree in Secondary Teaching from the University of the Witwatersrand, as well as a B.Ed. (Hons) specialising in education policy, leadership, management, and organisational development. With a keen interest in politics, human rights, civic education, social justice, development, cricket, and nation building, Irfaan is deeply committed to creating positive change. 

Currently, Irfaan serves as the Civic Alliances Coordinator for Rise Mzansi, a non-profit organisation that mobilises individuals to actively participate in nation-building and shape a better South Africa for all. Previously, Irfaan held the position of Youth Activism Programme Manager at the Ahmed Kathrada Foundation. During his tenure, he effectively organised, mobilised, and nurtured the socio-political awareness of young people through the establishment of over 30 community-based youth activist clubs. With his multifaceted expertise and unwavering dedication, Irfaan Mangera continues to drive impactful initiatives, inspire others, and foster a brighter future for his community and country.

Tessa Dooms

Tessa Dooms is a democracy, governance, and policy expert driven by the values of participation, social justice, and human-centred design. Her expertise lies in empowering organisations and individuals with the skills to develop and implement programmes that foster developmental outcomes for both national and global communities. With a strong emphasis on inclusion and participation, Tessa believes that investing in and leveraging human capacities is essential for value creation and development. Currently serving as the Director of Programmes at Rivonia Circle, she leads efforts to promote political participation at community and sector levels, strengthening democracy in South Africa. 

With extensive experience across Africa, Tessa engages with youth, governments, politicians, corporations, and non-governmental actors. Her work is informed by a deep appreciation for the challenges and opportunities of Africa's development. Tessa's distinguished career includes roles at intergovernmental organisations such as the African Union and the United Nations. In addition, Tessa contributes as a columnist for Sowetan Live, covering various topics ranging from politics to civil society.

Axolile Notywala

Axolile Notywala, the former general secretary of the Social Justice Coalition, is a renowned activist dedicated to advocating for safe, healthy, and dignified communities in underdeveloped townships of South Africa. With an extensive background in public leadership, Axolile has been involved in various influential organisations, including My Vote Counts, Equal Education, the Black Sash, and the South Africa Human Rights Commission. 

Furthermore, as a recipient of the Building Bridges Leading in Public Life Programme at the University of Cape Town in 2015 and a Mandela Washington Fellow in 2016, he has honed his skills and knowledge in driving positive change. In 2021, he graduated with a B.A. in Political Leadership and Citizenship from the University of South Africa, and now serves as the Western Cape Convenor for RISE Mzansi, a dynamic political organisation uniting patriotic South Africans. RISE Mzansi strives to empower citizens, fostering a nation where people can freely pursue happiness and well-being.

Ashraf Garda

Ashraf Garda, founder of Champion South Africa, is a visionary dedicated to building a Champion Nation. Through strategic connections and champion thinking, networking, and interventions, he aims to shape a prosperous South Africa. With a distinguished background as a talk show host on SAfm Radio and the host of Special Assignment, Ashraf is known for his authoritative, engaging, and inspiring hosting style. His influential role extends beyond media, as he serves as a member of the Council of Champions for the Social Justice M-Plan. 

As a renowned public speaker and content creator, Ashraf specialises in nation building, current affairs, business, marketing, and purposeful living. He has directed impactful events such as the BRICS Summit Business Forum and the Ubuntu Awards, where Archbishop Desmond Tutu delivered the keynote address. At the heart of his endeavours lies a profound commitment to champion people, an endeavour he wholeheartedly pursues through Champion South Africa, forging the foundation needed to construct a champion nation.

Vhahangwele Tsotetsi

Vhahangwele, a graduate in political sciences from the University of Johannesburg, is determined to bring positive change to South Africa. With his sights set on running for president in 2029, he currently focuses on engaging and motivating the youth in politics. Through his NGO, Project Youth South Africa, he addresses various obstacles preventing young people from political engagement, such as climate change, poverty, and health issues. 

Vhahangwele's passion for uplifting the youth emanates from his own experience growing up in Orange Farm, where he witnessed a lack of opportunities and increasing social problems. He firmly believes that empowering young individuals is crucial for the country's progress. Recognised as one of the top 200 South Africans by the Mail and Guardian in 2022, Vhahangwele tirelessly works towards his vision by organising events, fostering community engagement, and forging partnerships with organisations like the Youth Business Expo and Youth Coalition. Dedicated to preserving South Africa's potential, he envisions a future where the youth takes the lead in society.

Branko Brkic

Branko Brkic, the founder, publisher, and editor of The Daily Maverick, is a renowned figure in South African journalism. With a diverse background, he has established himself as a versatile professional. Beginning his career in 1984 as a science fiction book publisher in Yugoslavia, Branko swiftly transitioned to become the owner of Yugoslavia's largest privately-owned publishing house, releasing notable works such as The complete works of William Shakespeare and Miroslav's Gospel. 

In 1991, he ventured to South Africa, initially working in the reproduction business before returning to his publishing roots. His contributions to the industry include launching Timbila, the South African National Parks magazine, in 1998, and Brainstorm, a leading South African IT publication, in 2001. In 2005, he introduced the influential Maverick magazine, followed by Empire, a captivating media and culture publication, in 2007. After Maverick and Empire ceased publication in 2008, Branko resurfaced in late 2009 with the highly acclaimed Daily Maverick, which has since become a distinct blend of news, investigations, analysis, and opinion.

Dr Louise Van Ryhn

Dr. Louise van Rhyn, a renowned social entrepreneur, is driven by her belief that cross-sector collaboration and a deep understanding of complex social change hold the key to solving the world's most intractable problems. With over 30 years of experience as an Organisational Change and Leadership Development practitioner, she brings a wealth of expertise to her approach. Armed with a Doctorate in Complex Social Change, Dr. van Rhyn has founded multiple entrepreneurial organisations. Returning to her native South Africa in 2008, she established a social enterprise aimed at fostering active citizenship and addressing the country's pressing social issues. 

In 2010, she introduced Partners for Possibility, an innovative national building and leadership development process that pairs business leaders with school principals, empowering them to drive positive change in under-resourced schools. This groundbreaking initiative has benefitted over 1,800 leaders throughout South Africa and garnered numerous national and international accolades for its transformative impact. Dr. van Rhyn's pioneering work has earned her a coveted spot among the distinguished ranks of the Thinkers50, the world's foremost ranking of management thinkers.

Yusuf Abramjee

Yusuf Abramjee, a renowned social activist and advocate for social cohesion, is a prominent leader dedicated to fostering community development in a democratic society. As the founder of LeadSA, an independent initiative, he empowers South Africans to effect positive change in the lives of those around them, while also collaborating closely with the Department of Basic Education to enhance the country's educational system. Serving as a trustee for the Shout Foundation, Yusuf plays a pivotal role in promoting a safer South Africa. 

Since its inception in 2007, he has spearheaded Crime Line, a tip-off service that has resulted in numerous arrests and multimillion-dollar seizures. During his tenure as Chairman of the National Press Club from 2000 to 2003, Yusuf demonstrated exceptional leadership. Recognised for his outstanding contributions, he has been honoured with prestigious awards, including the 1998 LAROSA Award, the 2000 Leadership and Communicator of the Year, and the 2001 Security Personality of the Year. With his unwavering dedication, Yusuf Abramjee continues to be a valuable asset to our country and a steadfast patron of our democracy.

Brent Lindeque

Brent is a proudly South African individual who wears many hats: blogger, influencer, journalist, change maker, and the Good Things Guy. Wherever he goes, he possesses the remarkable ability to inspire kindness. His media presence is regular, as he spreads uplifting news about South Africa and showcases ordinary citizens doing extraordinary deeds in their communities. Brent's initial purpose behind creating Good Things Guy was to bring a touch of sunshine into people's lives, to instil hope in those who felt despair, and to restore a sense of balance in a sometimes overwhelmingly sad world. 

His aim was to share a single good news story each day, fostering pride in South Africa and reminding everyone of the countless positive occurrences within our beautiful country and beyond. What began as a humble initiative has exceeded Brent's wildest dreams. He pioneered the internationally viral #ChangeOneThing movement, advocating that each individual possesses the power to enact significant change. Brent's story is an inspiring, relatable, and pertinent one.

Ntombizodwa Merriam Mahlangu

Ntombizodwa Merriam Mahlangu, a former domestic worker, has overcome various obstacles to achieve her BA degree in human and social studies from Unisa in 2018. Hailing from Tonteldoos, near Dullstroom in Mpumalanga, she always aspired to pursue education but faced challenges such as limited resources, a struggling education system, financial constraints, and an unplanned pregnancy. Despite having to forgo her studies at Tshwane University of Technology when she became a young mother in 2004, Mahlangu persevered. Working as a domestic worker in Pretoria East, she taught herself computer skills, learned to drive, and secured employment as a receptionist. 

Progressing from there, she became a personal assistant and public relations officer at a prominent debt regulation organisation. Supported by her employer, she embarked on part-time studies in 2014. Mahlangu's novel, "Brightness of Diamonds through Soil," chronicles her experiences and her passion for education as a domestic worker. In 2022, she established Help One Helper, a non-profit company dedicated to empowering domestic workers, gardeners, nannies, and handymen. Through this initiative, Mahlangu strives to guide others towards their full potential, offering university enrollment information, career guidance, and financial aid.

Imtiaz Sooliman

Imtiaz Sooliman, a South African medical doctor, is the visionary founder of the Gift of the Givers Foundation. As the largest disaster response non-governmental organisation of African origin on the continent, his efforts have made him a superhero and an inspiration to many. In a nation grappling with corruption, service delivery failures, and social divisions, Sooliman stands as a beacon of hope. 

His unwavering commitment spans three decades, serving people of all races, religions, colours, classes, political affiliations, and geographical locations. With an unconditional dedication to humanity, he has provided over R3.8 billion in humanitarian aid, bringing relief to millions affected by crises in places like Bosnia and Syria. Sooliman's accomplishments are truly exceptional, setting him apart as a remarkable force for positive change.

Karyn Maughan

Karyn Maughan is a renowned specialist legal reporter, documentary producer, and author. Her illustrious career in legal journalism has been filled with high-profile court cases and navigating legal threats, including those from former President Jacob Zuma. Initially assisting with High Court reporting, Maughan quickly developed a deep passion for legal journalism under the mentorship of esteemed reporter Estelle Ellis. Despite the challenges faced by legal reporters, Maughan remains committed to her craft and emphasises the importance of not allowing legal threats to silence journalists. 

Throughout her career, she has had the privilege of meeting remarkable individuals, such as Lukhanyo Calata, who fought for justice regarding his father's Apartheid-era murder. Maughan's dedication to her work is inspired by figures like retired Constitutional Court Justice Sisi Khampepe, whose ethical consistency and commitment to truth resonate with her deeply. Alongside her accomplishments, Maughan actively supports and mentors aspiring journalists, encouraging them to ask critical questions. With a profound sense of responsibility, she strives to empower the public by providing comprehensive and enlightening coverage of complex, nation-shifting events.

Dr. Sizwe Mpofu-Walsh

Dr. Sizwe Mpofu-Walsh is an esteemed South African author, scholar, media innovator, and musician. He holds a DPhil in International Relations from the University of Oxford, having completed his studies in 2020. In 2017, he achieved acclaim with his debut book Democracy and Delusion: 10 Myths in South African Politics, which garnered him the City Press Tafelberg Award. Notably, the book was complemented by a rap album bearing the same title. 

His second book, The New Apartheid, was released in 2021, an admirable and timely addition to the ongoing public dialogue surrounding the enduring issues of inequality, racism, and the significance of the Constitution of the Republic of South Africa. Dr. Mpofu-Walsh consistently endeavours to provide fresh perspectives on politically significant subjects, amidst a world characterised by crafted narratives and pre-packaged stories. Currently, he serves as a Postdoctoral Fellow at the Wits Institute for Social and Economic Research and is the founder of the youth-oriented current affairs show, the Sizwe Mpofu-Walsh Xperience (SMWX).

Rekgotsofetse Chikane

Rekgotsofetse Chikane is an accomplished activist, author, and lecturer at the University of Witwatersrand. Currently pursuing a PhD in Development, Complexity Economics, and Decoloniality, he specialises in Public Policy Processes, Public Administration, and Governing in a Digital Age. Previously, as a Strategist at Vanity Consulting, he devised successful go-to-market strategies for cutting-edge products developed by MegaTech AI. Rekgotsofetse also holds a Master of Public Policy from the University of Oxford and a Bachelor in Social Science Honours from the University of Cape Town. 

Formerly serving as the National President of InkuluFreeHeid (IFH), a non-partisan youth movement in South Africa, he spearheaded innovative solutions to socio-economic challenges faced by the youth while fostering democracy and social cohesion. His research delves into deconstructing assumptions in Public Policy and Administration, exploring decolonial thought, the impact of Postmodernism, and the role of neopatrimonialism in local government. With a passion for improving policy development in South Africa, Rekgotsofetse aims to decipher decision-making processes within the field.

Zakhele Mbhele

Zakhele Mbhele, a notable alumni of the University of the Witwatersrand, holds a Bachelor of Arts degree, specialising in Economic Studies and International Relations. During this time, he held the position of chairperson of the LGBT campus society, ACTIVATE, championing the rights of LGBT students and raising public awareness on related issues. From 2008 to 2011, he worked as a Multi-Agency Grants Initiative (MAGI) Programme Officer for Hivos-South Africa. There, he supported community organisations dedicated to protecting vulnerable groups such as LGBT individuals, farmworkers, refugees, migrants, and victims of gender-based violence. 

In 2012, Zakhele served as the media liaison officer in the Office of Helen Zille, the then-Western Cape Premier. Through managing media interfaces, interviews, and events, he ensured effective communication on behalf of Premier Helen Zille. Zakhele's historic election to the National Assembly in 2014 as the first openly gay black parliamentarian in South Africa and Africa further highlights his role as a trailblazer. During his term, he contributed significantly to the Police Portfolio Committee. Currently, in the Sixth Parliament, he serves on the Small Business Development Portfolio Committee. Zakhele Mbhele's diverse experiences and unwavering dedication to fostering inclusivity and progress make him an iconic figure.

Siphelele Chirwa

Siphelele Chirwa is the CEO of Activate Leadership, an organisation focused on empowering youth to become leaders in public innovation. With 17 years of experience in the youth development sector, Siphelele has worked with various NGOs in South Africa and internationally. She specialises in designing and facilitating experiential programs that enhance leadership, life skills, and rites of passage for individuals of all backgrounds. From an early age, Siphelele has been an advocate for human rights and actively engaged in grassroots activism. 

She began her journey as an environmental activist in high school and later became one of the few female black wilderness guides with Educo Africa, guiding youth in the Western Cape's mountain ranges. Siphelele holds diplomas in Project Management and Community Development, and she is a board member of the Learning Trust South Africa. Beyond her professional pursuits, Siphelele finds joy in reading, watching documentaries (particularly National Geographic), and cooking. She possesses the remarkable ability to make her son believe that she can do anything—a belief she holds true herself.

Musa Mack

Musa Mack is a petitions analyst and policy committee member at the Gauteng provincial legislature. She is also pursuing a master's degree in public policy at the University of the Witwatersrand. Mack's passion lies in promoting democracy and good governance to empower marginalised communities. She played a pivotal role in creating the Legislature E-petitions portal, enabling public submissions for intervention by the Gauteng provincial legislature. Mack supports the petitions standing committee in resolving issues, while also leaving her mark globally as a judge for the Queens Commonwealth Essay Competition in 2021. 

She actively encourages youth engagement in model legislature, preparing them for future leadership roles through speechwriting and parliamentary debates. Notably, Mack spearheaded the citizen responsibility campaign, personally reaching out to over 5000 first-time voters in Gauteng, urging them to exercise their right to vote. Her #IncreaseUniversitySpace campaign has amassed more than 4700 signatures. Currently, Mack is working on an AI application that simplifies legislation, ensuring accessibility for all South Africans.

Curtleigh Alaart

Curtleigh Alaart is a dynamic youth activist and scholar studying public management and international relations at the University of Pretoria. As a recipient of the prestigious LU-Africa scholarship, he pursued further studies in international relations and diplomacy at Leiden University in the Netherlands. Curtleigh's passion for youth empowerment and governance has led to his selection as the South African delegate for the youth-G20 summit in Varanasi, India. Through the Shared Future: Youth in Governance and Democracy project, he collaborates with fellow delegates to develop policy proposals aimed at increasing youth representation in government and policymaking roles. 

Curtleigh's commitment to youth advocacy is evident through his role as a Youth Policy Committee member at the South African Institute for International Affairs. There, he spearheads events and initiatives aligned with the United Nations' sustainable development goals. Notably, Curtleigh was honoured to present at the Development Studies Association's 2022 conference hosted by University College London, where his thought-provoking session explored the correlation between sub-Saharan Africa's resource ownership and its future financial sector potential for economic growth.

Jake Romani Backhouse

Jake Romani Backhouse is a prominent youth policymaker, political activist, and the director of politics and government at So We Vote, a nonprofit organisation dedicated to increasing youth voter turnout and providing political education to young South Africans. At just 18 years old, Jake has already made significant contributions to the field of youth advocacy. He actively serves as a youth policy committee member at the South Africa Institute of International Affairs (SAIIA), where he played a facilitator role in South Africa's Youth Statement to COP27. 

Additionally, he holds positions as a junior councillor for the City of Cape Town and a member of the South African Brics Youth Association. Jake's involvement in the country's climate mitigation project and collaboration with the Presidential Climate Commission as an SAIIA representative have contributed to the development of a just energy transition and investment plan. Furthermore, as a member of the Chatham House Youth working group, he focuses on critical issues such as climate change, socio-economic development, and African Union-European Union relations. Jake's ultimate aspiration is to become a diplomat for South Africa, fostering stronger ties with global superpowers and establishing strategic partnerships for the benefit of African nations.

Jessica Lawrence

Jessica Lawrence, aged 32, is a seasoned attorney and senior programme manager at Lawyers for Human Rights (LHR). With a focus on environmental rights, she spearheads impactful litigation and strategic advocacy to combat South Africa's asylum system and xenophobia. Jessica's litigation efforts have transformed the lives of her clients and the wider migrant community. Prior to her current role, she led the Johannesburg Law Clinic after heading LHR's labour unit, pioneering strategic litigation for vulnerable workers. 

Armed with an LLB and an LLM in human rights law and constitutional development, she represented LHR in Geneva during the 2022 negotiations for a binding UN treaty on business and human rights. Jessica's mentorship has guided numerous young individuals now actively engaged in civil society. Inspired by Frantz Fanon's "The Wretched of the Earth," she believes each generation must embrace their mission for societal progress, and she remains dedicated to the pursuit of social justice, equality, equity, and the eradication of all forms of oppression.

Koinonia Baloyi

Koinonia Baloyi, aged 32, is the visionary behind Girls With Wiings, an NGO dedicated to providing sanitary pads to homeless women. Her passion to combat period poverty and support underprivileged women has driven her work in South Africa. Over the past seven years, Koinonia's small initiative of purchasing an extra pack of pads each month has grown exponentially, benefiting 500 women and creating employment opportunities for the homeless. As the founding director, Koinonia manages the organisation's operations, builds strategic relationships, and advocates for their cause. 

She orchestrates promotions, events, and fundraising activities, including her remarkable feats of running the London marathon in 2017 and the Cape Town marathon in 2018. Koinonia's exceptional contributions have garnered recognition, including being selected as one of the 100 Shining South African Stars for philanthropy in 2020 and as a Mandela Washington Fellow for civic leadership in 2023. Additionally, she successfully launched Girls With Wiings' own range of sanitary pads in 2022, where homeless women are involved in labelling and packaging, and the profits generated directly support their livelihoods.

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The legacy of Nelson Mandela serves as a constant reminder that the journey towards a better society is ongoing, with new challenges and opportunities arising every day. As we reflect on the past and celebrate the remarkable individuals who embody empowerment and inspire change, we must also recognise that the path ahead is not without obstacles. It is a call for collective action, where each individual has a role to play in shaping the future of our nation. To truly honour Mandela's vision, we must strive for a society that embraces inclusivity, equality, and justice, which necessitates an unwavering commitment to dialogue, empathy, and unity.

By standing together, united by a shared purpose, we can build bridges, create opportunities, and shape a society that reflects the principles Mandela fought for. Let us honour his memory not only through remembrance but also through our actions, as we commit ourselves to the ongoing journey of nation-building, equality, and social justice. Together, we have the power to rewrite the narrative of our nation and inspire generations to come.