The Connected Context
TECH, TRENDS, AND TRUTHS
How to Move from Digital Disruption to Inclusive Growth
Built on the powerful Tech, Trends, and Truths framework, we ground complex change in organisation value drivers. You will be better able to identify relevant technologies, come up with value-based concepts, and have a generally improved sense of interest and engagement in industry trends.
Cutting edge examples of blockchain, AI, machine learning, 5G, robotics and other tech are shared and contextualised in terms of the slower shifts that are happening. Finally the bigger picture emerges from the chaos and you step out ready to be an active participant in systemic change.
Who is it for
The digital context class is best for teams who need to innovate or embrace technological change.
Student feedback
"It was a huge eye opener. Thank you!" - Amanda Morey
"I loved the first session it was full of energy and kept my attention throughout. I also loved the bigger picture of digital and not just what we do but Digital as a whole it make us step back and look at the bigger picture." - Wendy Lundie
"The training was an overload of powerful information and really got my mind thinking and more importantly seeing the world in a different way. I am more aware of where we going as a modern day civilisation." - Razia Choonara
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This class also forms part the Digital Marketing Essentials Course.
People are swimming in content. The question is, if your brand stopped marketing, would people miss you?
We trade our attention for value. If you’re offering meaningless fodder that any brand could produce, and that doesn’t spark conversation, you won’t be seen and remembered. Whether you have paid to be in front of people or not.