The South African Digital Context
This is an always up-to-date resource where we will share the latest stats pertaining to how people are using the web in South Africa. We draw this insight from a number of credible resources, including our own direct research where reliable secondary data isn't available.
South African Social Media Users
- WhatsApp: 16,4 million
- Facebook: 12 million
- Youtube: 8,6 million
- Twitter: 7.4 million
- LinkedIn: 4.1 million
- Instagram: 2.7 million
- Pinterest: 840 thousand
- Snapchat: 312 thousand
References:
- WhatsApp via: WeAreSocial report stating 31% of South Africans are on WhatsApp, Jan 2015
- Facebook via: Facebook reveals user numbers for South Africa, September 2015
- YouTube, Twitter, and Instagram via Fuseware & WorldWideWorx, September 2015
- LinkedIn source, direct from LinkedIn, October 2015
- For Snapchat figure see http://www.statista.com/statistics/326445/leading-snapchat-market/ - puts it at 2% of mobile internet users. Mobile internet users = ±92% of total web users have a smartphone (via IAB + Effective Measure SA Mobile Report)
Most downloaded apps in South Africa, as of December 2015
Useful resources:
- IAB SA website user data
- South African Internet Map (explore the top websites in SA by category)
- The Memeburn guide to the South African ad agency landscape
- MyBroadband: What people in the SA digital industry earn
Smartphone Users
via http://www.slideshare.net/kleinerperkins/internet-trends-v1?ref=http://www.kpcb.com/internet-trends
That's it for now. We will keep this page up to date, and keep adding to the stats here. So if data is your thing, please bookmark this page and keep returning. And if you gained some value from this, please take a moment to share the URL with anyone else who might also benefit.
Online Advertising revenue in South Africa for 2015:
Search: R865 million
Online Display Advertising: R566 million
Source: PwC report. See more at Memeburn