StoryMaking

Storymaking is about bringing the power of story to your communications to improve engagement, recall, and results.

Upcoming course: 9 December 2022, 9:30 - 12:30, SAST

Storymakers harness the power of story

to gain clarity, coherence, and emotional resonance.

Your messages stick because they're about you, not

just scripts.

The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided. 

🪴INTRODUCTION TO STORYMAKING

What key narratives do people associate with and how are stories shaped

🌱 NARRATIVE & STORY

Understand what the story is that sits at the heart of your messaging

🌳 BRAND IDENTITY

Who you are, what do you stand for and what’s your stance, your background, your experience

🌷CONTENT & DESIGN

Develop more persuasive content by understanding the different types that people relate to and act on

KEY LEARNING OUTCOMES

• Explore the key narratives people associate with and how are stories shaped. 

• Understand what your story is and how it fits into the heart of your messaging. 

• Use Storymaking to explore your brand identity and develop your voice for consistency across platforms and campaigns.

• Harness the power of storymaking to develop a better content mix that to keep your audience engaged.

• Delve into the concept of fresh consistency, adding surprising content that fits your brand, but is also on trend. 

WHO SHOULD JOIN?

Leaders and communicators working on issues related to sustainability, inclusion, and citizenship.

You'll learn practical ways to build your movement using the power of narrative to enliven your content, and align your brand.

UPCOMING COURSE

Date: 9 December 2022

Time: 9:30-12:30 SAST

Venue: Online

Apply to be a participant. Seats are limited, so book to avoid disappointment.