Social Campaign Strategy
Learn the art & method of using story to grow an engaged community around your campaign.
If you want to be remembered and understood, don’t just give the facts, tell a story.
If you want to drive action, help your audience be part of that story.
The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.
🌱 CONCEPT
How to Frame your issue in a way that compels involvement.
🏡 COMMUNITY
How to harness the power of influential networks
🌳 CONTENT
How to develop more persuasive content by understanding the different types
✅ CONVERSION
Optimising your campaign for action and results.
Participants each get a “Social Campaign Strategy toolkit", a file with templates, checklists, reference resources and exercises that are linked to each section of the course. At every step they have the opportunity to work on their own content plan in teams or as individuals.