CAMPAIGNS FOR CHANGE
Community Experience Design for Impact
Using our community-based approach to campaigning, we’ve helped our clients achieve results worth celebrating.
The World Economic Forum got “#Internet4All” trending multiple times on social media, acknowledged by the South African President, and formalised into a project to connect a further 22m citizens.
Abbott and Sweetlife mobilized Type 1 Diabetics to secure coverage of continuous blood-sugar monitoring devices by leading South African Medical Aids.
World Animal Protection mobilized people around the world including celebrities, scientists, activists, and families to get one of the world’s largest travel sites, Expedia, to stop promoting captive dolphin entertainment.
The Western Cape Government launched BI4Gov as an event, trended for two days nationwide, and was formalised into South Africa’s first dedicated Behavioural Insights unit.
Softie became the most-watched Kenyan film ever, with support from A-list celebrities and coverage from the likes of Variety, FT, and Monacle.
Lewis Pugh secured global media coverage for his #Antarctica2020 campaign - including coverage on Sky News, BBC, Time and the Guardian - which contributed significantly to the creation of the world’s largest marine protected area, The Ross Sea.
The #SavethePHA campaign stopped property developers from building over a precious aquifer, the Philippi Horticultural Area in Cape Town, South Africa.
The Power Futures Lab successfully advocated for the unbundling of Eskom, with a campaign that secured the support of trade unions, policy-makers, media coverage, social media commentators, and a mention from the President in his state of the nation address.
SAFCEI (Southern African Faith Communities' Environment Institute) secured commitments from several large restaurant groups to phase out the procurement of eggs from caged systems by 2030, including Nandos, Spur, and Famous Brands.
The Work
Our latest work, articles, and community features.
Courses
This course deals with the fundamentals of storymaking. The best brands expand their story at every touchpoint. Everything you do, from what you post, the words you choose, to who you collaborate with, can say something about you. If storytelling is about content, storymaking is about context.
In a day of intensive learning the Big Ideas and Concepts are taught in an inspiring and relevant way. Resources and assessments are provided for each topic, and your people are equipped to immediately level up their digital marketing game.
In this course you will learn how to harness the power of narrative to drive campaigns. The art and method of storymaking is about bringing your campaign to life through story, community, and activation. You will translates your goal into story, and design a programme of content and action to grow your support base.
In this course you will learn the fundamentals of social media, the trends emerging in the social ecosystem and the tactics you can use to compete in this digital landscape. Learn how copy, visuals and content mix can most effectively be used your across platforms.
World Animal Protection and Blood Lions mobilised the public to end the commercial captive lion breeding industry in South Africa. Generating 39 media mentions, 15,000 online interactions, and 6 public activations, the campaign roared into action, securing a historic win for lions: Cabinet’s approval to end this cruel practice.