Advance your digital marketing knowledge in this two day workshop.
Learn to speak digital
Digital is an essential career skill. Fostering a deep understanding of the online world will provide you with the tools to transform your digital marketing strategy and accelerate change within your team.
Our Digital Marketing Essentials course has accelerated some of the leading digital marketing organisations in Africa.
This two-day intensive workshop takes place in a personal group of max 5 people, where the big ideas and concepts are taught in an inspiring and relevant way. Resources and assessments are provided for each topic, and you are equipped to immediately level up your digital marketing game.
After this workshop, you will know how to speak, engage, lead and integrate digital into everything. You’ll be a more strategic collaborator and a confident digital marketer.
What you’ll learn:
The 5 key topics of the programme are explored interactively over 2 days of participative learning. The most important concepts for each idea are explained, case studies are discussed, and toolkits are provided.
1. Digital Context
What digital transformation means for us all. Truths, trends and tech. The art of Integrated Marketing Planning.
2. Data Driven Marketing
How to effectively use data for insight and personalisation. The secrets of programmatic advertising, and how to work with data.
3. Search Marketing
The art and science of getting found based on user intent. Secrets of SEO (Search Engine Optimisation) and Search Engine Marketing.
4. Behavioural Science
Understanding behavioural science and how to create compelling, personalised user experiences. The combination of CX, UX and UI, and how to use Persuasive Systems Design.
5. Social Media
Using social media to harness the power of persuasive networks. Social Campaign Strategy secrets and how to use Paid Social Advertising.
Details:
Cost: R5000 per person for the two day course, limited to 5 people*
Duration: 9am to 5pm each day
Location: Treeshake offices, Regent Rd, Sea Point
Included: All course notes, snacks and drinks.
*Group discount available
Testimonials:
We are proud to run this course for:
Dave Duarte, founder of Treeshake, is passionate about community engagement as a driver of value. As social marketer, speaker, facilitator and advisor, his warm and engaging style makes the future easy to engage with. Dave brings over a decade of facilitation experience to his work at Treeshake. He has founded several businesses, and served in leadership positions in media, academia, and non-profits.