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50 ECO-ADVOCATES SPEAKING UP FOR PLANET EARTH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/d1e306eb-0b0b-4d85-957a-ef6679f37a0a/LEsley.jpg Articles - 50 ECO-ADVOCATES SPEAKING UP FOR PLANET EARTH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://treeshake.com/twig/cityzens4cleanair monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/757f4bf9-5ea6-4f8d-b9a5-04f486bfb66a/CleanAirLagos.jpeg Articles - Cityzens4CleanAir: The Power of Citizen Science in Tackling Air Pollution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/7bbaf0f5-978a-4983-919b-4ac9cf72b307/Screenshot+2023-03-21+at+06.25.14.png Articles - Cityzens4CleanAir: The Power of Citizen Science in Tackling Air Pollution - Make it stand out The report is based on PM2.5 and NO2 air quality data collected by the citizen scientists who participated in the campaign across the various cities. 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What Consumers Expect From Brands: Why Doing Good Should Be a No-Brainer Source: Just Capital https://treeshake.com/twig/goingsmallisbig monthly 0.5 2024-02-17 https://treeshake.com/twig/descriptive-headlines-beat-clickbait monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1472805925974-21DUIPDC4YNM22L6HYQ0/image-asset.jpeg Articles - We’re becoming immune to clickbait: here’s how you can write better headlines Click-Bait headlines: specific enough to arouse interest but that leave out a crucial piece of information, so you need to click through to find out what it is. https://treeshake.com/twig/diversityissmarter monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1467872092296-4SSZTX59L2Q5SRX97IHV/image-asset.png Articles - Diversity is Smarter. 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You will be much more successful on Instagram if you consider each image an update in a story you're telling. The other reason this is important is because before people check out your individual posts, they see your whole feed in one place. https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1441892895830-VBZANF3K9UDRZ7ACPF5I/Level+Up+your+Visual+Social+Media.003.jpg Articles - Improve your Visual Social Media - Define your Audience Knowing who you're posting images for makes a big difference to what you post. Who do you want to reach? What do they like? What value do you want to add to their streams? What do you hope to get in return? https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1441892889011-M4ECKT196GQBNJ0ACAWK/Level+Up+your+Visual+Social+Media.004.jpg Articles - Improve your Visual Social Media - A photograph is a perspective There are so many photos you could take in the very place you're sitting in now. 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Improve your Visual Social Media https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1441893015567-4P13KTU1APPCTY6WD8NF/Level+Up+your+Visual+Social+Media.018.jpg Articles - Improve your Visual Social Media https://treeshake.com/twig/reshapingafricanarts monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1462711595530-BZCHA0CBW8F9YA8J6IOV/image-asset.jpeg Articles - Reshaping the African Arts Narrative in the Age of Social Media Plaque (detail): Equestrian Oba and Attendants, Edo peoples (Benin Kingdom), 1550–1680, brass, H. 19 7/16 x W. 16 1/2 x D. 4 1/2 in. /49.5 x 41.9 x 11.4 cm (The Metropolitan Museum of Art) https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1462712983670-EYPMKTN5LOLUAHXRGIUF/Wiid+%26+Zabalazaa+%2831%29.JPG Articles - Reshaping the African Arts Narrative in the Age of Social Media image: zabalazaa.co https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1462713516093-WDS3QU86Q2SXAGIQI2IR/image-asset.jpeg Articles - 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In addition to your normal bulk mailings, they will get an initial set of emails to initiate them to your content. https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411568356761-2XE98C3EKIFMKP2GDBZX/image-asset.png Articles - Email Newsletter Scheduling Source: Demystifying the Inbox, Everlytic & Effective Measure, 2013 https://treeshake.com/twig/2014/designing-email-for-the-win monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411358556544-UVW3R51E8IE020NZ2M9D/image-asset.png Articles - Designing Email for the Win AWeber ran a test on its email newsletter and found that putting the call-to-action in a button was 17% - 33% more effective than putting it in a text-link. However, after 20+ mails with the button, text-links started performing better than the buttons. The key take-out? Calls-to-action need to stand-out, and you should change them occassionally to ensure people notice them more. And, as-always, keep testing. (Source: Aweber) https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411357677622-VSQLTT87IDWKLKCAKZZB/WhirlpoolCTA.png Articles - Designing Email for the Win Whirlpool found that having ONE Call-To-Action (Treatment) rather than multiple calls-to-action (Control) in an email address led to a 43% average increase in click-throughs (source: Marketing Sherpa) https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411401017556-5MY6BWDSJVTTGC40H0NO/2014.01-email-marketing-xentan.jpg Articles - Designing Email for the Win https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411401544228-8ST3LWWK38XHXH2D5HUT/image-asset.jpeg Articles - Designing Email for the Win A preview of how your email will appear on different mobile clients, provided by Litmus. https://treeshake.com/twig/2014/9/19/growing-your-email-marketing-list monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/1411159902791-GKUQPUFYDDCI0W7VL1GC/image-asset.jpeg Articles - Growing your Email Marketing List Demystifying the Inbox, 2013. 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He specialises in developing Machine Learning (ML) and Artificial Intelligence (AI) methods to extract insights from data, with a particular focus on the intersection of ML/AI and Natural Language Processing (NLP). His research is dedicated to improving the methods, tools and availability of data for local or low-resource languages. As the leader of the Data Science for Social Impact research group in the Computer Science department, Vukosi is interested in using data science to solve social challenges. He has worked on projects related to science, energy, public safety, and utilities, among others. Prof Marivate is a co-founder of Lelapa AI, an African startup focused on AI for Africans by Africans. Vukosi is a co-founder of the Masakhane Research Foundation, which aims to develop NLP technologies for African languages. Vukosi is also a co-founder of the Deep Learning Indaba, the leading grassroots Machine Learning and Artificial Intelligence conference on the African continent that aims to empower and support African researchers and practitioners in the field. https://treeshake.com/lief/daveduarte monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/dfc934e4-f279-423f-89b5-c1f8f5c3c8b0/Dave+Duarte.png Team - Dave Duarte - Dave Duarte brings a wealth of experience leading change and impact for organisations and communities around the world. As founder and CEO of Treeshake, Dave creates campaigns that have reached over a billion people — shifting behaviours, shaping policies, and sparking public engagement on issues ranging from the public health to renewable energy. A World Economic Forum Young Global Leader, Dave has given talks in 25 countries, including on stages at Davos, TEDx, and the United Nations. His core message is simple but powerful: if you want to lead change, you need a story. In the agency world, he pioneered digital transformation as the founder of the Ogilvy Digital Marketing Academy, helping one of the world’s largest ad groups adapt for the digital age. Dave was Programme Director at the UCT Graduate School of Business, where he developed and taught Africa’s first executive level programmes on Digital Marketing and Leadership. Passionate about learning, Dave serves as Chairman of the Reach Trust, scaling tech enabled solutions for early childhood development; and he serves on the academy for the Global Teacher Prize, the Oscars of education. A trailblazer in the field of digital influence, Dave co-founded South Africa’s first social media agency, led Creative Commons South Africa, and is an experienced board member and top leadership advisor. He has co-authored five books, including the best-selling "The Book Every Leader Needs to Read." His work is all about helping people and organisations connect strategically, act courageously, and work that matters. https://treeshake.com/lief/cordenemidgley monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/775b2562-e811-4aab-a2fb-c7590dae091c/Cord%C3%A8ne+Midgley.png Team - Cordène Midgley - Cordène is passionate about 3 things in business - strategy, education, and getting the right message across – effectively – every time. A passionate educator, she has been teaching Sales and Marketing skills for over a decade. She holds an MBA from NMU and received the Council Award for Best Master's by Coursework Social Sciences and Humanities and Best MBA Graduate. She has a background in sales, had her own Strategic Marketing firm and was VP of Education for an EdTech company. Skilled in new business development and consulting; developing market penetration strategies (both local and international); campaign management; rebrand implementation; influencer management; project management; designing and conducting market research; stakeholder and supplier management and digital marketing strategy development. She has experience in markets across Africa, Australia, America, UAE and Europe. https://treeshake.com/lief/elainerumboll monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/bb928e9c-1b21-4cb0-9b3d-5c82f0918523/Prof.+Elaine+Rumboll.png Team - Prof. Elaine Rumboll - Award-winning poet and businesswoman, Elaine Rumboll is deeply committed to fostering creative leadership in individuals and organisations. As director of Executive Education at the University of Cape Town’s Graduate School of Business, Elaine led her unit to the #1 in Africa, and to top 5 globally according to the Financial Times. She was awarded Business Woman of the Year in South Africa. Prior to that she was Dean at Damelin Management College, responsible for the learning of over 55,000 students. Through her work at The Creative Leadership Consultancy, she champions new ways of leading in organisations through playfulness, agility, resilience, and connection, and encourages individuals to harness their creative potential to drive positive change. Her work in LEGO Serious Play forms a cornerstone of her leadership development work. With a profound passion for bridging the gap between art and business, Elaine emphasises the importance of understanding the language of business for artists from diverse disciplines. Her annual programme, Business Acumen for Artists, serves as a platform for empowering artists to navigate the business world effectively while maintaining their artistic integrity. Elaine is dedicated to advocating for meaningful change in the business, environmental, and artistic realms. 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As Co-Founder of SA Diabetes Advocacy and a International Diabetes Federation Young Leader in Diabetes, Kirsten champions equitable access to diabetes care. Kirsten’s work blends lived experience with strategic advocacy, making her a respected voice in health and community engagement. With a Bcom in Financial Management, Kirsten brings strong financial discipline to the campaigns and budgets she manages. https://treeshake.com/lief/emma-ferns monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/52e79649e4b034723169d194/4e613793-4d20-43f7-8916-3850456665c4/Emma+Ferns.png Team - Emma Ferns - Emma Ferns is a Content Manager skilled at crafting engaging narratives and steering online brand presence. With a Bachelor of Arts in International Studies, focusing on Political Science and History, complemented by an Honours in Marketing, Emma possesses a unique blend of analytical prowess and creative finesse. 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